Indie makeup brand set to close the acquisition of former Tati Westbrook-led Halo Beauty, expanding into health and wellness.
LAS VEGAS, Nov. 14, 2024 /PRNewswire-PRWeb/ -- Halo Beauty, a trusted leader in beauty supplements and wellness, is excited to announce their acquisition by a female-founded makeup brand. Under new ownership, Halo Beauty will become part of a blended portfolio that includes high-performance, clean makeup that is highly rated by the most discerning experts in clean beauty. Known for their high-performance line of lipsticks, the company has been awarded an Environmental Working Group (www.ewg.org) score of 2, making them among the cleanest and safest high-performance makeup products in the world. This move reflects Halo Beauty's continued commitment to wellness, quality, and sustainability, now brought to life through a portfolio of makeup products that redefine clean beauty.
What Clean Beauty Means to Us
Clean beauty means peace of mind — no harmful chemicals, no irritants, just pure, skin-loving ingredients. Each product in our new makeup line is crafted with plant-derived pigments and ingredients that are as safe as they are effective. Designed to nourish your skin and seamlessly complement your skincare routine, our makeup essentials are developed with insights from professional makeup artists and made specifically for you. Our clean beauty philosophy isn't just about what's left out; it's about what's put in. We combine carefully selected ingredients with rigorous science and safety testing, ensuring that every item meets our exacting standards for quality and performance.
Why We're Different
While we meet clean beauty standards set by industry leaders, we go further to make sure our products perform in the real world. This means meticulous testing in lab and studio environments, working closely with pro makeup artists, real customers, and our dedicated team to perfect each formula. By the time our products reach your doorstep, they're optimized for flawless application and real-world resilience. Our makeup line is more than just beauty — it's about confidence. We're here to provide you with makeup that works harmoniously with your skin, giving you the freedom to express yourself with products you can trust.
Follow Our Journey
The acquisition represents a pivotal moment in the evolution of both companies, blending a shared commitment to wellness and beauty. In addition to delivering high-performing, clean makeup to Halo Beauty's extensive customer base, the company has also strengthened the team with seasoned health and wellness experts. A formal announcement is scheduled for next month.
A spokeswoman for the acquiring company said, "Our mission aligns perfectly with what Halo Beauty has always represented—honest, effective products that promote well-being." She added, "This synergy sets the stage for our expansion into the health and wellness space. Moving forward, we plan to offer Halo Beauty's consumers a wide range of products that include wellness solutions aimed at improving both their state of mind and body."
For more information about the acquisition and upcoming product launches, visit www.halobeauty.com or follow us on Instagram.
Media Agency Contact:
Max Gardener
Customer Support:
SOURCE Halo Beauty Partners, LLC; Halo Beauty Partners, LLC
Share this article