BRONX, N.Y., Nov. 16, 2018 /PRNewswire-PRWeb/ -- Mr. Garcia will be working closely with the Founder & CEO, Rafael Alvarez to shape the company's expansion strategy, scale operations and bring the benefits of real-time accounting to thousands of businesses across the US and Latin America.
Adding value to small businesses
ATAX's operations have flourished as they serve small businesses from 50+ locations across the US. The objective now is to help their franchise owners become more efficient by providing them with industry-leading solutions and to continue expansion, all to better serve small business owners.
ATAX is releasing a brand new low-investment Franchise Business Model focusing on Cloud Bookkeeping. This will allow franchisees to help business owners to have access to their financials in real time.
"We are delighted that Arthur is joining us to lead the company as President," says ATAX Founder & CEO Rafael Alvarez. "The US market provides a tremendous opportunity for our company to grow to provide Bookkeeping, Payroll, and Corporate Tax Preparation services to small businesses. That's why we are building a team that can take us to the next stage of our development as an industry leader."
Mr. Garcia grew up helping his parents run a family business and started his career helping business owners and accountants while at Paychex, Inc before joining Xero as an early US employee. In 6 years he helped grow the team and the accounting partner channel which now boasts over 178,000+ subscribers in the Americas. Most recently as Director of National Accounts, he was responsible for the development of the largest accounting firms and franchisors in the Americas.
"Over the last six years, I have seen how much the right tools and strategy can make or break an accounting practice. I am excited to join ATAX on its mission to help their franchisees become the advisors their clients expect them to be. The company has been an early adopter of technology, and I am excited to join and help expand their services across the US and Latin America."
Mr. Garcia received his B.S. in Marketing from Colorado State University and MBA from the University of San Francisco. He was recently recognized as 2018 Top 20 under 40 Superstar as a contributor to the accounting profession by CPA Practice Advisor.
ATAX is a leading provider of tax preparation, bookkeeping, payroll services for over 30 years --- with over 50 locations nationwide and growing! At ATAX, we're about more than just numbers! ATAX is the first Latino-owned tax preparation franchise in the United States.
Additional information about ATAX can be found on their website:
http://www.atax.com
SOURCE ATAX Franchise, Inc.
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