Former Macy’s, AMEX Executive Joins BigID As New Vice President of Privacy & Policy

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Seasoned leader, Heather Federman, will lend expertise to drive privacy and policy innovation.

BigID, the leader in data-centric data privacy and protection, today announced the appointment of Heather Federman to Vice President of Privacy and Policy. She brings nearly a decade of privacy and regulatory expertise to BigID, including senior leadership positions in the retail and finance industries.

Heather will be responsible for leading initiatives related to privacy evangelism, internal compliance and industry collaboration. Prior to BigID, Heather was the Director of Privacy and Data Risk at Macy’s Inc., managing policies, programs, communications, and training. Heather also served as the Senior Privacy Manager at American Express Co., focusing on AMEX’s Global Brand, Marketing and Digital Partnerships. She previously served as a Legal & Policy Fellow for the Future of Privacy Forum (FPF) and as the Public Policy Director for the Online Trust Alliance (OTA).

“Heather’s expertise makes her an ideal fit to help drive BigID’s privacy and policy initiatives internally and externally,” said Dimitri Sirota, CEO and Co-founder of BigID. “She has a proven track record of spearheading major privacy initiatives, and will serve as a crucial member of our team as BigID enters our next stage of corporate growth.”

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About BigID:
Based in New York and Tel Aviv, BigID uses advanced machine learning and identity intelligence to help enterprises better protect their customer and employee data at petabyte scale. Using BigID, enterprises can better safeguard and assure the privacy of their most sensitive data, reducing breach risk and enabling compliance with emerging data protection regulations like the EU’s General Data Protection Regulation and California Consumer Privacy Act. BigID has raised $146 million in funding since its founding in 2016 and has been recognized for its privacy innovation as the 2018 RSA Conference Innovation Sandbox winner, a CB Insights 2018 Cyber Defender, Network Products Guide 2018 IT World Awards “Hot Company of the Year” winner, a 2019 InformationWeek Vendor to Watch, a 2019 Business Insider enterprise vendor “to bet your career on,” and a 2019 World Economic Forum Technology Pioneer. Learn more at or visit us at to schedule a demo.

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Elena Keamy
Mission North
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