Former nurse designs witty and poignant lockdown inspired necklaces to raise funds for the NHS & CRISIS

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Dainty London pledges 100% of the profits from the two designs “Social Distancing” and “Love In A Time Of Corona” – will go to Crisis, In This Together and Broomfield Hospital

Jade Sammour, a mother of two and former nurse turned jewellery designer at Dainty London is doing her bit to support her beloved NHS and bring a smile to people by designing a range of lockdown inspired necklaces. 100% of the profits will go to her local hospital, Broomfield Hospital (Mid Essex Hospital Trust, reg charity no 1048542) and national charity Crisis, to end homelessness and to support those hit especially hard by the coronavirus outbreak (reg charity no E&W1082947, SC040094)

Small business owner Jade runs ethical jewellery brand Dainty London, and the two new necklaces form part of her bestselling Diminutive collection.

Witty and poignant snapshots of human interactions during the pandemic, the two necklaces are handcrafted in recycled sterling silver and can be personalised.

Speaking about the new designs, Jade says: “Having been a nurse, I understand the pressures the NHS is under and I’m so moved by the stories of my former colleagues and the amazing job they are doing. Although I’m just a small business, this is my way of doing my bit – to raise funds, raise awareness and hopefully bring a smile to people’s faces in these challenging times.”

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M Tise
Dainty London
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Jade Sammour
since: 04/2020
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