ForreraGroup Advises Newborn Advantage Surrogacy in its Sale to Santa Monica Fertility

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ForreraGroup Advisory & Management Consulting is pleased to announce that it served as the exclusive advisor and management consultancy to Newborn Advantage Surrogacy in a sale transaction with Santa Monica Fertility, a portfolio company of Webster Equity Partners.

“I truly believe, from the bottom of my heart, merging with Santa Monica Fertility is the right thing to do for our agency, our team and the intended parents we serve today and will serve in the future,” said Mindy Berkson, Founder of NAS.

ForreraGroup Advisory & Management Consulting ("FAMC") is pleased to announce that it served as the exclusive advisor and management consultancy to Newborn Advantage Surrogacy (“NAS”) in a sale transaction with Santa Monica Fertility (“SMF”), a portfolio company of Webster Equity Partners. Headquartered in Dallas, Texas, NAS is a highly respected surrogacy agency with the mission of providing intended parents the best surrogates.

Over the past 15 years, NAS has grown to expand its reach on a global scale, matching intended parents with surrogates from around the world, while simultaneously creating a life advantage for newborns by helping intended parents navigate the complex web of surrogates, medical, financial and legal considerations with an experienced team who efficiently guide them with customized plans and step-by-step management of the process. These competencies are highly complementary to the emphasis on providing vertically integrated reproductive services offering egg donation, surrogacy, and IVF at Santa Monica Fertility. As a result of this combination, SMF will be positioned to continue to grow as one of the leading fertility clinics, as well as continue to expand its reach in providing comprehensively advanced fertility services and holistic care.

“We are excited to partner with Newborn Advantage Surrogacy to continue to grow Santa Monica Fertility’s surrogacy business,” commented SMF Founder and CEO, Dr. John Jain. “The NAS team has many years of experience in managing surrogacy cases and we are enthusiastic about working together and sharing our knowledge and sets of relationships.”

“The combination of Santa Monica Fertility and Newborn Advantage Surrogacy allows both companies to expand upon their abilities to provide care for those hoping to start a family,” said Mehran Ahmed, Principal at Webster Equity Partners. “We are excited to partner with Mindy and the NAS team to help more intended parents with surrogacy in the coming years.”

“I truly believe, from the bottom of my heart, merging with Santa Monica Fertility is the right thing to do for our agency, our team and the intended parents we serve today and will serve in the future,” said Mindy Berkson, Founder of NAS. “We share a joint vision in that both of our firms were founded on the principle of helping families grow through quality of care and the highest standards in the industry, making this merger a seamless and natural fit.”

NAS selected ForreraGroup to serve as its M&A intermediary in the transaction. Mindy Berkson added, “We were fortunate to have Greg Forrest, Othon Herrera, and the FAMC team represent us in this major event in our agency’s history. Greg and his team managed a multi-phased approach, provided guidance throughout the transaction process, while navigating the complexities of the markets during the pandemic.” FAMC’s Readiness Planning methodology, combined with their ability to credibly present NAS in the most favorable light, positioned our firm to find the right strategic investor. We are delighted with the outcome and to have had the chance to work with ForreraGroup.”

About Newborn Advantage Surrogacy

Founded in 2005, Newborn Advantage Surrogacy is a surrogacy agency headquartered in Dallas, TX with three dedicated employees and additional offices in Los Angeles and Atlanta. The Company serves as a trusted advisor to intended parents and surrogates globally helping all participants navigate the surrogate journey successfully. The business is led by Mindy Berkson who has a finance and venture capital background and has spent over 20 years working in the surrogacy industry. The company has over 15 years of operating history as a gestational surrogacy agency with over 800 successful newborns to date.

About Santa Monica Fertility

Santa Monica Fertility is a leading provider of vertically integrated reproductive services offering egg donation, surrogacy, and IVF, through a vertically integrated model. The Company is one of the leading fertility clinics for successful live births from egg donation. Dr. John Jain founded the Company in 2007 and has grown the Company to include three doctors, including two full-time and one part-time. Santa Monica Fertility’s consumer/patient driven model is based on its ability to serve as the central point for patients’ fertility needs with access to high quality egg donors, a selection of medically and psychologically prescreened surrogates, as well as comprehensive advanced fertility services and holistic care.

About Webster Equity Partners

Founded in 2003, Webster Equity Partners is a private equity firm that partners with healthcare service companies with a focus on high impact growth strategies based on delivering the highest quality care and exceptional service. Webster is currently investing out of its fourth fund with $875 million of committed capital. For additional information on Webster Equity Partners, please visit http://www.websterequitypartners.com.

About ForreraGroup

ForreraGroup Advisory & Management Consulting (“FAMC”) specializes in M&A advisory and corporate development strategies for a wide range of industries and is focused exclusively on the small to middle market with professionals in Seattle, Silicon Valley, Los Angeles, Orange County, California, Albuquerque, Dallas, Chicago, Richmond, Ocean City, NJ and Orlando. Offering a depth of advisory services, FAMC helps their clients meet their sale, acquisition, capitalization, and strategic growth objectives as well as providing interim executive leadership. Additional information on FAMC can be found by visiting our website, http://www.forreragroup.com.

Media contact:
Othon Herrera, Managing Director of FMAC at oherrera@forreragroup.com

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