Forrester Guide to B2B Marketing Agencies Features TopRank Marketing Influencer Marketing Capabilities
Forrester's new "B2B Marketing Agencies, North America, Q1 2019" report features TopRank Marketing as the only B2B Marketing agency offering influencer marketing as a top capability.
MINNEAPOLIS, Feb. 26, 2019 /PRNewswire-PRWeb/ -- Forrester's new "B2B Marketing Agencies, North America, Q1 2019" report features TopRank Marketing as the only B2B Marketing agency offering influencer marketing as a top capability.
The extensive report features Forrester's best-fit agency take on 39 North American marketing agencies with recommendations based on ability to scale and capabilities.
Out of the B2B marketing agencies with revenue ranging from $10 million to over $50 million in revenue, TopRank Marketing is the only agency of any size to offer influencer marketing among its top three core capabilities.
"TopRank Marketing is at the forefront of content and influencer marketing best practices for top mid-market and enterprise B2B brands," said TopRank Marketing co-founder and chief executive Lee Odden. "Our longstanding partnerships with B2B influencers and influencer marketing platforms have helped us advance years beyond other B2B agencies."
This latest report builds on recent recognitions for TopRank Marketing, including Odden being named to the Digital Marketing Institute Global Industry Advisory Council (GIAC), along with top industry leaders from Facebook, IBM, Microsoft, Google, LinkedIn, Coca-Cola, Hubspot, and The Economist.
For more than 35 years Forrester has provided market research and advice, and its new report targets B2B organization CMOs looking to partner with the top B2B marketing agencies in a variety of core categories.
By compiling the new report Forrester has aimed to highlight the top 39 B2B agencies that provide leading expertise, the ability to boost creative and content, and to increase value using resources such as data, analytics, and martech.
Forrester's Q1 2019 B2B marketing agencies report is a helpful guide for identifying best-fit marketing agencies, categorizing and breaking down agencies by size, capability, and areas of focus.
"The best-fit agency demonstrates an understanding of your audience through its creative strategy, campaign and content execution, sales support, and marketing technology prowess," Forrester explained in the new report.
TopRank Marketing was recognized for three top core capabilities including:
- Influencer Marketing
- Content Development
- Campaign Design and Programming
Forrester's new report also includes a handy list of recommendations for B2B organizations looking for a strong agency partner match, and offers a variety of helpful insight to get the most from a partnership.
TopRank Marketing is thrilled to be the sole B2B marketing agency in the Forrester report with influencer marketing listed as a core capability.
You can find the report here.
ABOUT TOPRANK MARKETING
TopRank Marketing is a specialized digital marketing agency committed to providing smart, creative and results-focused marketing consulting to enterprise organizations like LinkedIn, SAP and Dell. As a pioneer in search, social media, content and influencer marketing, TopRank Marketing advocates and implements holistic marketing programs that strengthen relationships, improve customer engagement and increase brand revenue. B2B marketers all over the world rely on B2B content and influencer marketing best practices published on TopRank Marketing's award-winning Online Marketing Blog.
SOURCE TopRank Marketing
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