Included in Independent Research Firm’s Customer Analytics Report

Share Article Included in Now Tech: Customer Analytics Technologies, a Goldman Sachs company and leader in SaaS AI solutions for forecasting, merchandising and personalization, is included in Forrester Research’s recent report "Now Tech: Customer Analytics Technologies, Q1 2020" written by Brandon Purcell, Principal Analyst. appears in the customer analytics solutions segment with a vertical focus on retail, wholesale and business services.

Forrester’s report reveals how retailers and other industries can use customer analytics technologies to increase customer lifetime value, drive loyalty and improve the customer experience. The report helps customer insight professionals better understand the value of customer analytics providers and recommends they pick vendors based on need, not size.

Craig Silverman, CEO of, says, “We believe the Forrester report highlights the significant impact clients are seeing from our customer analytics solution. It also validates, in our opinion, as an innovator with the biggest players in the customer analytics sector.”

About, a Goldman Sachs company, is the leader in AI-powered solutions for Forecasting, Merchandising and Personalization. World-class retailers and consumer products companies leverage solutions to digitally transform their business and achieve outsized business results. To learn more, visit

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