Fortress Building Products Adds Evolution Steel Deck Framing to Goodfellow Inc. Canadian Distribution Portfolio

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Fortress Building Products has extended its distribution partnership with Canadian materials distributor Goodfellow Inc. to deliver framing product across the Canadian market.

Fortress is extremely excited to be partnering with Goodfellow to distribute another one of our market leading Outdurable Living™ products - Evolution Steel Framing,” said Jason Meier, Fortress Building Products’ Regional Sales Manager - Canada.

Fortress Building Products, a category leader in total solution fencing, railing, decking, framing, lighting and fastener systems, has extended its distribution partnership with Canadian materials distributor Goodfellow Inc. to deliver Fortress® Evolution Steel Deck Framing across the Canadian market.

Goodfellow, a wholesaler of specialty building products to the retail lumber channel, has served the Canadian market for over 120 years. The national entity is also a distributor of Fortress® Railing products, specifically Al¹³ HOME™ Aluminum Railing and Pure View™ Glass Railing systems.

“Fortress is extremely excited to be partnering with Goodfellow to distribute another one of our market leading Outdurable Living™ products - Evolution Steel Framing,” said Jason Meier, Fortress Building Products’ Regional Sales Manager - Canada. “Getting product in the hands of building professionals is Goodfellow’s specialty. And with the help of their extensive dealer network, Fortress will solidify its position as a leader in the outdoor renovation sector.”

“Goodfellow has been partnered with Fortress on their railing products and have found them to be a first-rate manufacturer, said Ken Vanderwal, Building Materials Product Manager at Goodfellow. We’re very excited to be adding their Evolutions Steel Framing to our distribution portfolio, thereby providing a strong and long-lasting substrate to go with our premium decking products.”

Fortress Evolution is a smarter framing system designed by deck builders for deck builders. The total solution in steel deck framing, Evolution light-gauge steel is uniform and straight so the pieces fit together easily and won’t twist, warp, crack or burn like wood. Plus, the interlocking joist and ledger system creates sturdy decks that require significantly less labor at installation. The Evolution system extends a 25-year limited warranty and its design allows for beautiful integration with any type of brand of decking, such as composite, PVC, aluminum, tile, wood and tropical hardwoods.

Additional information about Goodfellow can be found online at goodfellowinc.com/en. Learn more about becoming a Fortress distributor or dealer by visiting fortressbp.com.

About Fortress Building Products
Fortress Building Products is a leading manufacturer and solution provider in the residential, multi-family, industrial and commercial building products industry. With more than 50 years of experience pushing the boundaries to “Defend Against the Ordinary,” Fortress Building Products forged a family of refined, resilient products that are the pinnacle of beauty and durability. Based in Texas, the Fortress family of products, which includes Fortress Railing, Fortress Fencing, Fortress Decking and Fortress Framing, is a complete collection that delivers the full Outdurable Living™ experience. Learn more at http://www.fortressbp.com.

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Alyx Armstrong