Fortress Building Products Partners with Dealers Choice to Expand Distribution Network

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Dealers Choice to extend reach of Fortress® decking, framing and railing products throughout Midwest.

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Partnering with Dealers Choice to extend our Fortress Total Solution reach throughout the marketplace was an easy decision–their strong reputation within the building industry speaks for itself.

Fortress Building Products has partnered with distributor Dealers Choice to expand the availability of Fortress® Infinity I-Series composite decking, Fortress® Evolution light-gauge steel deck framing, and Fortress® Railing products Al¹³ HOME™ Aluminum Railing and Infinity Modern Rail. Through this new partnership, Fortress supports Midwest builders with increased availability of Fortress products, and a breadth of inventory to suit their diverse project demands.

Dealers Choice is a leading two-step distributor of exterior building products. With an extensive branch network, Dealers Choice exclusively services independent dealers, lumberyards and building centers throughout the country. Their goal is to deliver “The Experience You Want, The Service You Expect and The Value You Deserve.”

“Partnering with Dealers Choice to extend our Fortress Total Solution reach throughout the marketplace was an easy decision–their strong reputation within the building industry speaks for itself,” said Jeff Schulz, Vice President of Channel Sales at Fortress Building Products. “Their knowledgeable sales teams and robust distribution network will prove to be invaluable resources to Fortress during this period of strategic growth.”

The Fortress products now offered by Dealers Choice include the following:

  • Infinity I-Series - a built-to-last composite decking solution that delivers 2x the strength of traditional materials despite being 40% lighter than its competitors.
  • Evolution steel deck framing - uniform and straight, Evolution light-gauge steel deck framing pieces fit together easily via an interlocking joist and ledger system that won’t warp, crack or burn like wood. The framing system allows for integration with any type of decking, such as composite or PVC.
  • Fortress Railing solutions - including Al¹³ HOME Aluminum Railing and Infinity Modern Rail, both available in select markets, offer an unparalleled level of customization for any look, with steel, aluminum, cable, glass and multiple infill options.

“Dealers Choice is excited to partner with Fortress as we continue to diversify and expand our product offerings to better serve our customers in the Midwest market,” said Clint Wade, National Vice President of Dealers Choice. “Fortress’ reputation for delivering category-leading product lines, combined with their commitment to the success of their distribution channels, makes them an ideal partner.”

More information on Dealers Choice can be found at http://www.dealerproplus.com/. To learn more about becoming a Fortress distributor or dealer, please visit http://www.fortressbp.com.

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Alyx Armstrong
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