Fortress Building Products Partners with Hall Forest Products as a Distributor to Expand Distribution Channel

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Hall Forest Products will distribute Apex™ PVC Decking and Evolution Steel Deck Framing to add more flexibility for building innovative decking systems.

Fortress Apex PVC composite decking

Apex PVC Decking features a foam core reinforced with bamboo to make it 45% lighter than other composite decking materials.

When Fortress partners with a distributor, our vision is to help them deliver a comprehensive lineup of best-in-class products and enable their dealers to provide a complete outdoor living space solution.

Fortress Building Products and Hall Forest Products have entered into a distribution partnership to expand the availability of Fortress’ Evolution Steel Deck Framing and Apex™ PVC Decking. Through this new partnership with Hall Forest Products, Fortress can better deliver a full building solution to more customers through additional dealer channels.

“When Fortress partners with a distributor, our vision is to help them deliver a comprehensive lineup of best-in-class products and enable their dealers to provide a complete outdoor living space solution,” said Jeff Schulz, Vice President of Channel Sales at Fortress Building Products. “We’re excited to have Hall Forest Products as our newest distributor as their exceptional reputation and strong track record of providing quality dealer service makes us confident we can deliver on that vision together.”

Evolution framing is a steel deck framing solution that does not twist, warp, crack or burn like wood framing can and carries a 25-year limited warranty. Evolution deck framing is compatible with nearly any synthetic decking material or hardwood decking. It can also arrive at a jobsite preassembled, which will cut down on labor at each job. Hall Forest Products is selling Evolution steel deck framing products now.

Apex PVC Decking is Fortress’ newest decking material. Thanks to its foam core, which is reinforced with bamboo, Apex PVC Decking is 45% lighter than other composite decking materials. Its acrylic polymer exterior delivers tremendous UV performance and, according to independent testing, enhanced slip resistance. And, its triple-extrusion process delivers the beautiful look of tropical hardwoods. Apex PVC Decking is now available for dealers.

“Hall Forest Products has worked to build its business by providing lumber and building supply retailers with innovative and quality products,” said Gary Maulin, Sales Manager at Hall Forest Products. “Working with Fortress is a true partnership and we know they are committed to our success. These additional Fortress lines give our dealers a complete building solution to fill any outdoor living need.”

More information on Hall Forest Products or how to become a dealer can be found here. To become a Fortress distributor or dealer, please contact us.

About Fortress Building Products
Fortress Building Products is a leading manufacturer and solution provider in the residential, multi-family, industrial and commercial building products industry. With more than 50 years of experience pushing the boundaries to “Defend Against the Ordinary”, Fortress Building Products forged a family of refined, resilient products that are the pinnacle of beauty and durability. Based in Texas, the Fortress family of products, which includes Fortress Railing, Fortress Fencing, Fortress Decking and Fortress Framing, is a complete collection that delivers the full Outdurable Living™ experience. Learn more at http://www.fortressbp.com.

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Alyx Armstrong
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