Fortress® Launches New 5-in-1 Website to Showcase Total Solution of Best-in-Class Building Products

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Fortress Building Products' once five individual product websites are now unified into one.

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By combining all Fortress products into one centralized location with resources strategically tailored to specific audiences, we can better serve our valued customers.

To showcase their Total Solution of innovation and customer commitment, Fortress Building Products launched a completely reimagined, restructured and redesigned website on Thursday, May 21. The once five individual product websites are now unified into one. The new site structure is dedicated to providing support and knowledge to new and existing customers, while creatively displaying true Outdurable Living™.

The new fortressbp.com, a compilation of several intuitive platforms, is designed to provide the Total Solution to architects, builders, contractors, dealers, distributors and property owners. Not only does the solitary website incorporate decking, railing, fencing, framing, lighting and fastening solutions, but it also delivers an extensive list of resources to visitors and channel partners, including tools such as:

  • “CEU” courses to educate architects on key market and building trends
  • A “Professionals’ Hub” with resources catered to each audience segment
  • “Click n’ Chat” providing a live assistant for service and support
  • A “Where to Buy” page making it easy to locate Fortress® products
  • Project-inspired “Gallery” demonstrating customers’ outdoor installations
  • Visualization, design and estimation tools

“Our newly unveiled 5-in-1 website and rebranding aligns with how consumers and building professionals are adapting to the current market by way of online and digital consumption, research and purchasing habits,” said Toby Bostwick, VP of Product and Brand at Fortress Building Products. “By combining all Fortress products into one centralized location with resources strategically tailored to specific audiences, we can better serve our valued customers. Positioned for growth, we are focused on delivering a better and different product, making it easy to buy, and telling everyone about it. This is a very exciting time for Fortress!”

To further celebrate the launch of the website, visitors are eligible to win a $500 VISA gift card from May 21 through June 30, 2020, by simply providing their name, email and website feedback.

Please visit fortressbp.com.

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Alyx Armstrong
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