ForUsAll Names New CEO, Expands Leadership Team

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ForUsAll, a 401(k) platform for small and mid-sized businesses, has named a new CEO and expanded its leadership team.

ForUsAll, a 401(k) platform for small and mid-sized businesses, has named former Head of Product, Jeff Schulte, as CEO. Jeff is an experienced internet and software executive with a strong record of leading and managing product management teams to discover, develop, and deliver products that drive business results. Prior to joining ForUsAll as Head of Product in 2015, Jeff spent years at Financial Engines where he focused on launching and optimizing products that increased sales and customer satisfaction while also reducing churn.

Joining Jeff on the new leadership team will be:

Tzipora Henig, Head of Participant Advisory & Operations - Tzipora is an experienced Support Manager with a demonstrated history of working in the FinTech industry. She is skilled in Financial Markets & Derivatives, Quantitative Finance, and soft skills such as networking and building cooperative relationships.

Jason LaMacchia, Head of Relationship Management - Jason is a financial services veteran who has spent nearly two decades managing client service & partner relationships, people and teams, and initiatives related to investment product development and management, investment operations and technology. He spent 15 years at Blackrock and Barclays Global Investors where he helped build and scale the iShares ETF business. He also spent time at Goldman Sachs managing customer sales trading accounts. Jason is driven by his passion for helping others build stronger financial futures.

Neeraj Mathur, Vice President, Product Management - Neeraj is an experienced entrepreneurial product leader with over two decades of industry experience spanning across multiple entrepreneurial ventures (Skyhigh Networks, Authentic8, Bluebox Security) and Fortune 500 (Cisco Systems, Sun Microsystems, etc.) companies. An ardent maker, Neeraj has successfully launched numerous global products, driving them to successful adoption. Neeraj has a strong bias towards delivering simple, intuitive, and delightful experiences to users.

Ben Werdmuller, Head of Engineering - Ben is a serial startup founder and former venture capital investor. Products he has founded and created have been used by national governments, international non-profits, and Fortune 500 companies. In addition, Ben has trained dozens of startups, as well as teams from organizations such as KQED, Associated Press, and The New York Times, in innovation and venture design thinking. His overriding mission is to work on technology products that make the world more inclusive and empathetic.

For more information on ForUsAll, please visit

About ForUsAll
ForUsAll was founded in 2015 with the goal of helping to solve the retirement gap crisis but making Fortune 500-level retirement plans accessible to small and mid-sized businesses. The company is based in San Francisco, CA, and is backed by Ribbit Capital and Foundation Capital. To learn more, please go to

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Ashley Seashore
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