Forza and Signature Marketing Group get cooking with expanded seven-state partnership

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Newly-inked expansion adds Southeast US to distribution area

48-inch professional gas range

At 7.8 cubic feet, Forza's 48" range has over 40-inches of clearance—enough to fit two turkeys during the holidays, or one full plus one-half commercial tray for a whole lot of cookies.

Our relationship with the factory has been synergistic and organic in its growth, so now that SMG has expanded our sales force into seven new states, the next logical step was to offer and service Forza in those key areas.

Forza announces that it has expanded its U.S. distribution coverage with strategic partner Signature Marketing Group (SMG) to include an additional seven southeastern states. The enlarged distribution footprint spans Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina and Tennessee—making its award-winning products available to a significantly larger market than before.

“Our relationship with the factory has been synergistic and organic in its growth, so now that SMG has expanded our sales force into seven new states, the next logical step was to offer and service Forza in those key areas,” said Chris Ricci, Vice President of Signature Marketing Group. “We found that homeowners are regarding Forza as a high-design option and appreciate its performance capabilities, and over the past three years the brand has exceeded our projections in metro areas as well as Main Street America. With the addition of its highly unique 48-inch Professional Gas Range, new wall ovens, cooktops, warming drawers and color options, we feel that the Forza’s offering is not only comprehensive but valuable to the appliance retailer and consumer alike.”

Italian appliance manufacturer @ForzaCucina announces expanded partnership with distributor Signature Marketing Group (SMG), adding 7 Southeast states so its service area. #differentbydesign https://youtu.be/fZTyO7wM18k

“We are pleased to celebrate our longstanding partnership with SMG by offering Forza throughout their now 33 states of distribution,” said Marco Guerzoni, Forza Director of Marketing and Product Development. “This massive expansion adds more than 350,000 square miles to our service geography, and furthers our brand promise to bring radical Italian design and ultra-premium power to passionate home chefs throughout the US.”

Forza recently introduced the world's first and only 48-inch Professional Gas Range with a single-cavity oven—enough to fit two turkeys during the holidays, or multiple commercial-sized trays for baking several dozen cookies at once. Earlier this year, it was given the prestigious "Best of KBIS 2021: Impact Award Finalist" honor.

The newly-expanded distribution for sales and service is effective immediately. For more information about the Forza lineup, visit forzacucina.com.

About Forza
Forza delivers dynamic Italian design with ultra-premium, professional cooking appliances. Designed and built in the heart of the famed Emilia-Romagna region in Modena, Italy, Forza appliances include professional gas ranges, dual convection electric wall ovens, professional range tops, high-performance ventilation hoods and a powerful, energy-efficient dishwasher. Forza is the American brand of parent company, Glem Gas, which has been producing high-performing appliances that embody the spirit of Italian craftsmanship for more than 60 years. For more information about Forza, visit forzacucina.com.

About Signature Marketing Group
Signature Marketing Group (SMG) was established in 1987 as a distributor and importer of specialty residential and commercial appliances. The personnel at Signature bring together expertise in product design, manufacturing and marketing to create a unique team of professionals dedicated to exceeding customer expectations. SMG’s service area includes Arizona, Maine, New Hampshire, Vermont, New York, New Jersey, California, Connecticut, Massachusetts, Rhode Island, Delaware, Maryland, Michigan, Nevada, Pennsylvania, Ohio, Indiana, Illinois, Wisconsin, Minnesota, Missouri, Kentucky, Virginia, North Carolina, South Carolina, Georgia and Florida. For more information, visit http://www.smgltd.net.

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Luis D. Sosa
Merlot Marketing
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