Global corporations rejected Pooki’s Mahi® brands when I presented the product catalogue in 2013. I focused on growing revenue from existing customers and online retailers. I analyze big datasets for buying patterns, interests to boost discovering Pooki’s Mahi brands in demographic metro areas.
SAN FRANCISCO (PRWEB) April 23, 2019
Silicon Valley food and beverage brand Pooki’s Mahi® announced today Founder/CEO Leslie Magsalay-Zeller landed national grocery store with 5000+ locations for its luxury Kona KaKao™ coffee products; customers can purchase single-origin 100% Kona coffee pods, Matcha Matcha Man® tea capsules, and Kafpresso™ coffee capsules with complimentary standard shipping.
Pooki’s Mahi Founder/CEO Leslie Magsalay-Zeller explains, “Scrupulous attention to detail is used to determine qualified resellers requesting to sell Pooki’s Mahi® brands. Resellers whose customers’ profile do not match any of Pooki’s Mahi existing customer profiles will not be successful in selling our products.”
“I presented Pooki’s Mahi® product lines to multi-national corporations in 2013 and landed some large customers. Pooki’s Mahi luxury Kona coffee pods and Matcha Matcha Man® tea capsules were rejected by several large global customers who didn’t want to deal with start-ups or a Founder/CEO that never launched consumer products goods (CPG). I also learned very quickly. Large customers asked for a 40% discount to merchandise, fulfill and distribute Pooki’s Mahi products. Executives and decision makers at large customers where I presented Pooki’s Mahi luxury Kona coffee pods or Matcha Matcha Man® tea capsules were not technologists. Decisions to carry or not carry Pooki’s Mahi Kona coffee pods were made on opinions on packaging design, margins, and the amount of work needed to keep me from accessing big data sets. For Pooki’s Mahi Matcha Matcha Man® tea capsules, the decision was based on how much margins I was willing to lose,” the Silicon Valley executive continues.
The Silicon Valley technology executive continues, “Converting new customers online is much easier for Pooki’s Mahi because we know our products, customer profiles and have a baseline understanding of what it takes to convert new customers into repeat customers. I analyze big datasets looking for buying patterns, zip codes, interests, education, disposable income, product discovery journey in Pooki’s Mahi demographic market areas. Big data analysis and customer feedback drive Pooki’s Mahi roadmap. The large customers headquartered in the US that previously rejected Pooki’s Mahi in 2013 want Pooki’s Mahi product catalog.
The top 10 national grocery chain has 5000+ stores in over 35 states and was looking for unique brands, manufacturers with a strong operational and supply chain metrics for its marketplace. The goal for the grocery marketplace is to provide existing customers access to hard-to-find items, increase exposure, and drive traffic to emerge food brands. Customers can purchase directly from manufacturers.
The marketplace is the first to focus on food, beverage, and wellness products from smaller businesses with a growing brand presence. Customers of the national grocery store can purchase Pooki’s Mahi 100% Kona coffee pods, Matcha Matcha Man® tea capsules, and the new Kafpresso™ coffee capsules with complimentary shipping. Pooki’s Mahi has strict requirements for reselling their luxurious 100% Kona coffee pods.
Pooki’s Mahi owns the supply chain from incubating a product idea, manufacturing and go-to-market activities for new product launches. The Silicon Valley technology firm understands customer profile including but not limited to region, zip code, education level, interests, demographic metro areas, and lifestyle activities. Customers that live outside Pooki’s Mahi demographic metro areas do not have the disposable income to afford luxury 100% Kona coffee pods, Matcha Matcha Man® tea capsules or the Kafpresso™ coffee capsules. These types of customers always request Pooki’s Mahi to ship expensive products at zero cost and will never convert into a long term subscriber.
The Silicon Valley technology company is focused on manufacturing naturally grown single-origin 100% Kona coffee certified organic and teas in recyclable or bio-based pods. Pooki’s Mahi utilizes a proprietary supply chain framework created by Founder/CEO Leslie Magsalay-Zeller to manufacture expensive coffee pods or capsules in a just-in-time model. Pooki’s Mahi supply chain ensure customers receive freshly roasted coffee or blended teas.
The Silicon Valley-headquartered brand has currently made a subset of Pooki’s Mahi 100% Kona coffee pods available to the national grocery chain’s customers. Pooki’s Mahi provided favorable pricing and shipping times on customers on the marketplace. Today customers can order Pooki’s Mahi Kona coffee pods and expect to arrive between one to seven business days.
Pooki’s Mahi owns merchandising including driving discoverability, managing product information, and campaigns to entice interest through word of mouth product recommendations by existing customers on social media like Instagram, Facebook, LinkedIn, and Pinterest. Pooki’s Mahi does not engage in aggressive email drip campaigns or suspicious advertising such as “buy coffee to lose weight!”
Pooki’s Mahi® new customers can expect:
- Favorable pricing for customer buying Pooki’s Mahi 100% Kona coffee pods.
- Complimentary standard shipping to the Lower 48 states.
- No extra discounts to buy 100% Kona coffee pods, Kafpresso™ Nespresso coffee pods, Matcha Matcha Man™ tea capsules.
- No returns on food or beverage products.
- Orders are fulfilled in two business days.
- Pooki’s Mahi is testing complimentary two-day shipping to Lower 48 states, Alaska, and Hawaii for Kona coffee pods in 8-6-4 packaging, and Kafpresso Nespresso coffee pods.
The Silicon Valley-based food and beverage brand have grown without a loan or venture funding. Pooki’s Mahi Founder/CEO takes a high tech approach to develop and launch new products. The technology executive continues to build and improve architecture to support growing business selling on existing ecommerce platforms. Leslie Magsalay-Zeller designs, and introduce new Pooki’s Mahi® product lines. Pooki’s Mahi continues to update technology platforms supporting multiple channels. The Silicon Valley technology company is focused on manufacturing expensive 100% single origin specialty coffee under its Kona KaKao™, Kafpresso, and Kona Kafpresso brands; as well as Matcha Matcha Man® tea pods.
Kona coffee, 100% Kona KaKao™ coffee for Keurig 1.0 and 2.0 single serve coffee makers. Pooki's Mahi®, Matcha Matcha Man® has registered trademarks of Pooki’s Mahi. Komo Kitty℠, The PMO Practice™, Kona KaKao™, Koffee KaKao™, Kona Kafpresso™, and Kafpresso™ are trademarks of Pooki’s Mahi. New Product Launch Introductions, Go To Market Planning, and supply chain frameworks are protected under VA 1-924-170.
About Pooki’s Mahi:
Pooki’s Mahi® is a Silicon Valley-based technology company passionate about combining technology, operations, and digital marketing to consistently launch the best Kona coffee pods, new private label coffee capsules and custom tea capsules to market. Silicon Valley technology executive Founder/CEO Leslie Magsalay-Zeller launched Pooki’s Mahi after spending nearly two decades leading product launches in technology companies. Pooki’s Mahi owns the supply chain, sourcing the raw materials and global distribution channels. Pooki’s Mahi’s mission is to change current supply chains into a just-in-time (JIT) model by using technology and processes to launch specialty coffees or teas into the market in a sustainable, or recyclable capsule. Certificate of Insurance is required to resell Pooki’s Mahi 100% Kona coffee pods, or Matcha Matcha Man tea capsules.
Customers partner with Pooki’s Mahi for the efficient supply chain, go to market launch and new product introduction expertise. Global retailers, professional sports teams, luxury hotel chains, and corporate kitchens sell Pooki’s Mahi®. Pooki’s Mahi performance-driven executive team are recognized with 150+ protected IP, 100+ exits, and 50+ awards in technology, operations, and supply chain including Hall of Fame inductions. Pooki’s Mahi Kona coffee capsules, Matcha Matcha Man® tea capsules, Kafpresso™ coffee has been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites, award shows, and seen on several television shows.
Important Notice Regarding Forward-Looking Statements
This press release contains certain forward-looking statements. Statements that are not historical facts, including statements about our perspectives and expectations, are forward-looking statements. The words “expect,” “believe,” “estimate,” “intend,” “plan” and similar expressions, when related to the Company and its subsidiaries, indicate forward-looking statements. These statements reflect the current view of management and are subject to various risks and uncertainties. These statements are based on multiple assumptions and factors, including general economic, market, industry, and operational considerations. Any changes to these assumptions or factors may lead to practical results different from current expectations. Excessive reliance should not be placed on those statements. Forward-looking statements relate only to the date they were made, and the Company and its subsidiaries undertake no obligation to update forward-looking statements to reflect events or circumstances after the time they were made.
For more information on Pooki’s Mahi custom private label coffee, pods pricing, tea pods visit http://www.pookismahi.com. Follow Pooki’s Mahi on Instagram, Facebook, or Twitter to keep up with news insights to launching private label products. Visit Pooki’s Mahi online policies to learn about zero tolerance.
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