FP Movement Opened New Concept Store in Austin, Texas

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The FP Movement Studio is the 1st of its kind for the activewear brand.

FP Movement, Free People’s activewear line, opened a new concept store in Austin, Texas on Friday October 29th, 2021. FP Movement Studio will be a space where customers can shop the activewear brand as well as a space to attend weekly fitness and wellness classes.

The new single-level 3,145 gross-square-foot location is located at 2424 Guadalupe Street Austin, Texas 78705. The space will be divided into a FP Movement shop and studio where the brand will host weekly fitness and wellness classes for the community.

The exterior of the building will be painted ‘movement pink’ with large coral bhutti logos down the side. A 3’-0”h ‘FP Movement’ decal with an iridescent arch above will draw shoppers into the main entrance. On the walkway side, a 5’-3” ‘FP Movement Fitness. Wellness. Happiness.” will be painted on the building for an additional strong branding moment.

Inside throughout the sales area, a painted pink finish will act as a backdrop to hanging rods and wall mounted standards. The existing exposed ceiling was left untouched. Three fitting rooms will be available for shoppers featuring pink painted walls, standard hardware, modern sconces, and custom FP Movement curtains. A custom single cashwrap with wood strips floats centrally in the space for customers to complete purchases.

The studio area will be separated from the shop with custom hand detailed floor to ceiling curtains. The area will have pink painted walls, a re-purposed counter with a fridge, cubbies for storage and tablets for class sign ins. A wall of mirrors finish off the space for an open and airy feel.

Customers will be able to shop the core collections from FP Movement at this location. Featuring the Good Karma collection, an assortment of leggings, bras, tanks and more with a barely there feel perfect for a range of workouts. The Hot Shot collection, a breathable and super soft assortment of leggings, shorts and more, perfect for lounging and running errands. In addition, more collections will be available including the Happiness Runs, Way Home and You’re A Peach. Customers can expect to find styles that would work for all fitness and lifestyle needs. The boutique will also carry clean beauty and wellness items to support your practice from within.

Each FP Movement store offers personalized shopping experiences from a team of expert stylists. FP Movement Austin customers can schedule a one-on-one appointment with their favorite stylist.    

To review the brand’s response and updates to COVID-19 please visit - https://www.freepeople.com/help/covid19/

Store hours will be Monday-Thursday 10AM – 7PM, Friday-Saturday 10AM-8PM, and Sunday 11AM-6PM.

For more information, images, to request an interview, or to discuss a TV opportunity, please email Katerina Patouhas at KPatouhas@FreePeople.com


About FP Movement
A destination for the life well-lived, Free People Movement offers performance-ready activewear, beyond-the-gym staples, and a hand-picked assortment of nourishing supplements and elixirs to support your practice from the inside out. We believe in the power of community, in supporting and lifting each other up and always #movingtogether.

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Katerina Patouhas
Free People
+1 215-454-3871
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