FP Movement to Launch Partnership with Olympic Athlete Suni Lee this Fall
FP Movement partners with Olympic athlete for the 1st time to support Fitness. Wellness. Happiness. message
PHILADELPHIA, Oct. 30, 2021 /PRNewswire-PRWeb/ -- FP Movement, Free People's activewear line is excited to announce their first partnership with Olympic athlete Suni Lee.
Suni is a six-time member of the US women's national gymnastics team and is the first Hmong American Olympian. She is the 2020 Olympic all-around champion and uneven bars bronze medalist. Additionally, she was a member of the teams that won gold at the 2019 World Championships.
The partnership will start this October and will continue through the end of January 2022. During this time, FP Movement will be Suni's sole activewear partner.
The first campaign will launch end of October to support the brand's holiday messaging. Suni will star in the campaign alongside Troy Mullins a professional golfer and World Long Drive competitor and Toni Breidinger a Professional Race Car Driver. Each athlete will promote the message of Fitness. Wellness. Happiness. as well as the charitable partnership with Girls Inc. on their social channels.
Suni will play a pivotal role in raising awareness of FP Movement's 1% donation every day and the brand's commitment to donating 100% of proceeds on Thanksgiving Day. Girls Inc. inspires all girls to be strong, smart, and bold through long-lasting mentoring relationships, a pro-girl environment, and evidence-based programming to equip girls to navigate gender, economic, and social barriers.
Since 2016, FP Movement has supported Girls Inc. with charitable donations, advocacy, programming, and mentorship impact. Every day the brand donates 1% of FP Movement proceeds to Girls Inc. With over 1600 hours of wellness and mentorship programming, FP Movement was the proud recipient of Girls Inc. Corporate Vision Award in 2019.
This is FP Movement's step towards creating a space in the activewear industry that ties female professional athletes with non-profit partners they both stand behind. The campaign highlights three incredible women in the fields they're in and focusing on the prep that is necessary in order to be great at something. Additionally, FP Movement is branching out from Free People to create their own brand and voice for the fitness and wellness community.
About FP Movement
A destination for the life well-lived, Free People Movement offers performance-ready activewear, beyond-the-gym staples, and a hand-picked assortment of nourishing supplements and elixirs to support your practice from the inside out. We believe in the power of community, in supporting and lifting each other up and always #movingtogether.
Media Contact
Katerina Patouhas, Free People, +1 215-454-3871, [email protected]
SOURCE Free People
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