MINNEAPOLIS (PRWEB) May 30, 2019
FPX, a global leader in B2B Selling and Configure Price Quote (CPQ) solutions, has hired Russell Scherwin as Chief Revenue Officer (CRO). An industry veteran with decades of experience leading B2B commerce firms, Scherwin will be responsible for revenue growth and uniting sales and marketing to align FPX's differentiated offering with the needs of its B2B customers.
"Successful B2B businesses recognize that selling is a team sport. Fast, effective quoting and pricing operations create a clear competitive advantage," said Scherwin. "The quote is the intersection of market strategy and sales execution, and FPX simplifies selling for B2B organizations with product and pricing complexity. I'm excited to help FPX customers win more, win fast and win profitably."
Scherwin brings more than 20 years of sales, marketing and consulting experience to FPX. He has helped hundreds of organizations shape their commerce strategies and execution plans, most recently as CMO for Watson Commerce and as North American Sales Leader in IBM’s Watson Customer Engagement unit.
“Russell's experience leading sales and marketing teams, coupled with his seasoned experience in B2B commerce and CPQ, will help us elevate our market position and form a foundation that will drive revenue growth," said Richard Hearn, Chief Executive Officer of FPX. "Russell is known in the industry as a thought leader in revenue execution, and we’re excited to leverage his expertise to benefit our company’s growth and our customers’ success."
FPX helps some of the world’s leading and most innovative organizations realize their full business potential. Its Configure-Price-Quote (CPQ) application gives businesses the resources to deliver a better B2B buying and selling experience across direct, indirect and ecommerce channels. Powerful enough to handle any level of complexity, nimble enough to advance your commerce strategy, and simple enough to seamlessly extend and enhance the capabilities of direct and indirect sales, FPX CPQ is integral to facilitating a successful B2B Digital Transformation for Fortune 500 manufacturers including Honeywell and Dover Corporation. For more information, visit http://www.fpx.com.