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Framestr.com, Quickly Becoming Fastest Growing E-Commerce Site
  • USA - English


News provided by

Framestr Inc.

Sep 30, 2014, 03:00 ET

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90% say word of mouth is the leading influence on their behaviour
90% say word of mouth is the leading influence on their behaviour

Toronto (PRWEB) September 30, 2014 -- Framestr.com, a social commerce platform which uses word-of-mouth to promote products among friends, is gaining traction as the new fee-free player in the international online shopping community.

Entrepreneurs Chris Porteous, Jordan Whelan and Geoff Christou conceptualized the site over a year ago after encountering frustrations selling products for their design firm, Our Paper Life. Their frustrations included high monthly fees, complicated backend systems and a lack of integrated promotion.

54% of purchase decisions are driven by word of mouth recommendations we all make, so why not create a website around that fact?

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“The problem with launching an E-commerce site nowadays is that you feel like you are standing alone in the cold trying to get the word out,” said Jordan Whelan, Co-Founder. “What we realized is that each person has a circle of fans and friends who could also become brand ambassadors for products if they were given the right incentive.”

Framestr.com allows users to earn a cash commission by sending a product link to a friend through email, social media or by embedding a mini store on a blog. If a sale is made, the user holds a cash balance on the site which they can withdraw or transfer to a friend.

Framestr’s vendors, which span over 15 countries, can set the commission for the product (often between 5-15%) depending on the amount they would like to offer for valuable personal recommendations.

The site also opens up opportunities for bloggers and those without the technical know-how to setup their own e-commerce store. A user can simply paste a code for a product on any site creating a mini-store for purchase with all commissions tracking back to their user account.

“54% of purchase decisions are driven by word of mouth recommendations we all make, so why not create a website around that fact?” said Whelan. “Framestr circumvents traditional advertising and brings the focus back to human interaction which has been proven time and time again to be invaluable.”

Chris Porteous, Framestr Inc., http://www.framestr.com, +1 (416) 904-7921, [email protected]

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