Francesca’s Launches Localization Powered by Radius8, Inc.

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Boutique Brand Leverages Local Data to Better Engage Online Shoppers

“Leveraging localization with Radius8, helps us translate that guest experience to our e-commerce site.” Erik Lautier, Executive Vice President, Ecommerce and Chief Marketing Officer at francesca’s

Retail technology company Radius8 Inc., the leader in localization, announced today the launch of francesca’s localization strategy online this holiday season. The Houston-based brand has over 700 boutiques across the United States.

Radius8’s technology tailors the online shopping experience in each market by surfacing products to consumers based on what is trending and is available in their nearest store.

As Retailers move to blended online and in-store shopping experiences, localization is an invaluable strategy for driving sales online. As a result, retailers are increasingly launching and highlighting their localization strategies, with many national brands touting the benefits of localization.

francesca’s elected to launch Radius8 on their homepage this holiday with the Radius8 Customer Powered Trending bar. This bar allows consumers to toggle between top categories to see what products in those categories are trending in real time near their local store and delivers a curated, local, and unique e-commerce experience.

“Our boutiques offer a thoughtfully curated collection of clothing, jewelry, accessories, and gifts with unique merchandising so our guests can always discover something special and amazing at every visit.” says Erik Lautier, Executive Vice President, Ecommerce and Chief Marketing Officer at francesca’s. “Leveraging localization with Radius8, helps us translate that guest experience to our e-commerce site.”

The Radius8 localization platform also provides francesca’s visibility to the digital local demand around each boutique location which allows the brand to gain new insights into in-store merchandising opportunities.

“The boutique is a key part of the guest experience at francesca’s,” Says Radius8 Co-founder and CEO Sandeep Bhanote “Localization presents a tremendous opportunity to leverage that local connection to better engage shoppers.”

About Radius8:

Radius8 is a Localization platform that enables retailers to sell more to consumers by creating store-centric online experiences, and in-store experiences based on local digital demand. These experiences are now table stakes to meet today’s industry standards and consumer expectations and allow you to improve profitability by increasing consumer engagement. Radius8 can generally be implemented in less than 30 days regardless of a retailer’s technology stack, and without requiring changes in store associate behavior or investing in new infrastructure. Customers who have adopted Radius8’s technology include GUESS, John Varvatos, Lucky Brand Jeans, Academy Sports + Outdoors, Orvis, Zumiez and many more.

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Brendan Phelan
@radius8
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