FranFunnel, the Preeminent Messaging Platform for the Franchise Industry, Reveals Optimistic Data from Its 1000 Day Milestone

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Text messaging proves to be #1 way for salespeople to connect with their leads.

"In a marketplace where 90% of leads prefer texting to phone or email and 70% of those leads are generated outside of business hours, franchises have discovered that if you’re not texting, you’re losing sales every day."

FranFunnel, the franchise industry’s first text messaging solution designed to make salespeople more effective at qualifying their prospects and scheduling appointments, recently passed their thousand day milestone.

This achievement, underscored by their innovative engineering and growing roster of faithful clients like Smoothie King, Massage Envy, SportClips and franchise powerhouse Focus Brands, makes FranFunnel the preeminent messaging platform for franchise development professionals. And they have the data to prove it.

Texting Is Sexy, and Also Profitable
FranFunnel has been helping franchise sales professionals use texting to close deals since January 2017. Hundreds of thousands of leads have come through the platform, and from that volume of user interaction, they’ve garnered optimistic insights about the industry, as well as the communication channel that drives it.

Eli Robinson, General Manager of FranFunnel, said, “If you would have asked me three years ago if FranFunnel’s core feature would have been text messaging in 2020, I would have guessed not. The fact that texting hasn’t been overrun by businesses is actually shocking to me. But as texting laws are stricter than e-mail, the price is higher and phone manufacturers are looking out for users in terms of spam protection, it’s clear that the number one way to connect with leads is through text messaging.”

In a marketplace where 90% of leads prefer texting to phone or email and 70% of those leads are generated outside of business hours, franchises have discovered that if you’re not texting, you’re losing sales every day. If you’re texting manually on your personal phone, it’s too slow and inefficient, especially outside of business hours.

Achieving the Elusive Tech Startup Momentum
FranFunnel’s platform for sales texting has grown revenues more than 15x since its first few months in business over one thousand days ago, and maintains the same small team size they started with. They attribute this momentum to the growing demand from franchise professionals who are seeking more efficient ways to actually connect with their leads. From Cinnabon to Meineke to Auntie Anne’s, the biggest franchise brands in the country are upgrading their sales toolkit with FranFunnel to pursue efficient text messaging.

Josh Barker, Director of Franchise Development Christian Brothers Automotive, had this to say about the texting platform. “If I were talking to somebody that was not using FranFunnel, this is exactly what I would tell them. There’s a handful of vendors for us that have become non-negotiables. FranFunnel is one of those.”

Telling a Data Story About Medium and Message
With access to swaths of data, FranFunnel can see actual human connections happening in real time on a massive scale. It’s not just the numbers, which are telling the part of the story about lead volume and engagement. Their team also analyzes what people are actually saying during sales conversations about becoming franchise owners, and turns the insights into usable sales tactics that are replicable regardless of business vertical.

For example, should salespeople be texting people at night? The answer is a resounding yes, according to FranFunnel. Eli Rosenthal, Platform Lead, shared a fascinating piece of data. “Since October 30th 2019, we had 119,493 active leads pass through our system. Of those, 41,686 responded to the salesperson, for a ~35% contact rate. That’s great, but what’s really interesting is when you consider the data for the time of day in contacting leads. We found some of the highest numbers were between 8-10pm.”

Ultimately, the next generation of franchise professionals are obsessed with efficiency. And as people’s jobs become more and more cluttered, following up with sales leads using as little effort as possible is paramount to them achieving the success they want to. Continuous improvement through technology is a core tenet of how they see their careers, and FranFunnel’s next thousand days are certain to evolve with them, every step of the way.

Who’s Using FranFunnel?
Smoothie King, Massage Envy, SportClips Focus Brands, Cinnabon, Moe’s, FastSigns, Meineke, Auntie Anne's, Maaco, Tutor Doctor, PuroClean, Play It Again Sports

How is FranFunnel Growing?
Revenue increase since 2017: 15x
Texts sent and received via FranFunnel: 1m+

2020 also saw the optimization of forward looking features to FranFunnel, including a low maintenance calendaring tool, putting appointment scheduling capabilities right at the core of every interaction; and a quick reply feature, which allows salespeople to generate templated messages that are sent to leads with the click of a button.

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Scott Ginsberg

Scott Ginsberg
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