FREE PR is the Ultimate Playbook for Companies Looking to Get Massive Media Exposure for Free

LOS ANGELES, Feb. 7, 2019 /PRNewswire-PRWeb/ -- FREE PR is a brand-new book written by best-selling author Cameron Herold , former COO of 1-800-GOT-JUNK? and founder of COO Alliance. It is co-authored by Adrian Salamunovic, who is recognized as one of the world's top experts in PR and earned media for startups. FREE PR is being positioned as a must-read book for entrepreneurs and marketers looking to grow their business by leveraging the power of free PR to increase their brand reach and exposure, and to drive sales. Both Cameron and Adrian have extensive "in the trenches" experience building 8 and 9-figure companies using the power of the media and storytelling.

Public relations has always been an essential part of doing business, which is probably why many companies shell out big money to external PR firms. But the truth is that they don't actually need them. Companies have all the necessary tools in-house to do as good a job, if not better, as the so-called experts. Today, as the cost of paid advertising channels is skyrocketing, companies are looking for more cost-effective ways to build authentic, organic and affordable marketing channels. FREE PR shows them the most effective way to do this.

FREE PR is not a storybook; it is a book filled with actionable, practical and proven advice from two industry veterans. Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch the expensive and often ineffective outsiders. In FREE PR, readers learn how the media world operates while gaining invaluable insider knowledge on how to:

• Get exposure in top-tier media for free
• Reduce or even eliminate the cost of advertising
• Increase search engine positioning and skyrocket to the top of search results by organically building valuable links
• Create instant credibility and social proof
• Drive targeted referral traffic and attract the right inbound leads and customers
• Crush the competition and become the industry leader
• Attract strategic partners, investors, top-tier talent and high-value inbound leads

The case for using PR as part of a strategic marketing mix is strong, to say the least. PR, which falls under the category of "earned media" is the most trusted form of advertising, according to Nielsen. Earned media out-performs lead generation driven by paid media by up to 15%. According to Inc. Magazine, 70% of people want to learn about products through content vs. traditional advertising. The use of ad-blocking technology is soaring and 68% of consumers find ads annoying according to a recent report by Adobe. In fact, brands that rely on earned media save over $14 for every new customer acquired according to Hubspot. If businesses want to optimize their marketing, they need to take a serious look at leveraging earned media and PR as part of their marketing toolbox. FREE PR teaches them how they can do precisely this, and to their utmost advantage.

"FREE PR is the ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses." said Peter Shankman, founder of HARO (acquired by CISION) "Free PR is the roadmap you've been looking for."

To learn more about FREE PR, visit http://www.freePRbook.com. It is now available on Amazon where it has reached the #1 spot as an "Amazon Hot New Release" even before its official release date. It is available in both hardcover and Kindle editions.

About the Authors:

Cameron Herold
Cameron Herold is an international speaker and the bestselling author of "Double Double: How to Double Your Revenue and Profit in 3 Years or Less", "Meetings Suck" and "Miracle Morning for Entrepreneurs". Since leaving his role as COO of 1-800-GOT-JUNK?, Cameron founded COO Alliance, which helps COOs become better leaders. Today, he uses his experience to help companies reach exponential growth and get noticed by major media outlets such as The Associated Press, Bloomberg, USA Today, New York Times, The Wall Street Journal, Fast Company, and Fortune, as well as television personalities, such as Donny Deutsch, Oprah, and Dr. Phil. His clients have included a 'Big 4' wireless carrier and a monarchy.

Adrian Salamunovic
Adrian Salamunovic is the co-founder of DNA11 and CanvasPop, which he bootstrapped to 8-figure sales. Today, he's a public speaker, startup advisor, investor, and PR expert who is passionate about helping entrepreneurs reach mainstream success using the power of earned media. His companies have been featured in The New York Times, The Wall Street Journal, the Today show, The Doctors, Good Morning America, The Big Idea with Donny Deutsch, CNN, MSNBC, TechCrunch, Mashable, Fast Company, Forbes, The Verge, and WIRED. Adrian is a global mentor for San Francisco-based 500 Startups and is the #1 rated advisor on Clarity.fm.

SOURCE Cameron Herold

Related Links

http://www.freePRbook.com