Free People Celebrates Earth Month
The lifestyle brand will be donating $100,000 to the National Park Foundation to Support Inclusive Crews
PHILADELPHIA, April 8, 2021 /PRNewswire-PRWeb/ -- Lifestyle brand Free People is committed to celebrating Earth Month all year. The brand continues to add new steps each year to make an impact on the earth and community.
"This Earth Month we're proud to celebrate our commitment to Mother Nature through the lens of creative collaboration. We acknowledge that we absolutely cannot drive positive environmental change alone, and through closely collaborating with values-aligned partners, including Rose Bowl Vintage and the National Park Foundation, we've been able to make progress that we're really proud of this year," says Julie Verdugo, Free People's Director of Sustainability.
Free People has been busy creatively collaborating on the largest sustainable collection to date with the FreeCycled Tees collection, whose fiber contents contribute to a savings of over 3 million liters of water.
The FreeCycled Collection, FP tested, Mother Nature approved is a 15-style collection lovingly created by Free People's design team with sustainable fibers including: recycled cotton, organic cotton and organic linen traceable to the farms in France. As a result of the pre-consumer recycled cotton coming from scraps and fabric by-products, the collection contributes to a net savings of 3 Million+ Liters of water. The tee collection can be found in select Free People stores, through a few wholesale partners and online at FreePeople.com.
Care FP, launched in 2019 with the focus on mindfully taking steps to be a little bit better every day – in support of both the planet and the greater community. In 2021, Free People is launching their largest sustainable collection yet and has three times more product deemed sustainable than the previous year. The brand's sustainable products are measured through fibers. Key fibers include – recycled cotton, hemp, modal, and organic euro linen.
RECYCLED COTTON –a pre-consumer cotton that utilizes would be textile waste and requires far less water than conventional cotton. Our recycled cotton carries the Global Recycled Standard certificate.
HEMP - naturally reduces pests, usually no pesticides are needed in the growing process. Hemp returns 60-70% of the nutrients it takes from the soil.
MODAL - A completely biodegradable product, our Lenzing certified modal is manufactured from sustainable wood pulp from Eucalyptus trees that are FSC certified, never from rainforests.
ORGANIC EURO LINEN - The brand's organic Euro linen can be traced directly back to farms that harvested it in France. 100% eco-responsible, the Euro linen sequesters carbon that would otherwise add to global warming causing C02 in the atmosphere.
Customers can view the 1.5k+ sustainable items here: https://www.freepeople.com/shop-all-care-fp/
In addition to offering a wider assortment of sustainability made pieces, the brand has also expanded their vintage assortment with the help of Rose Bowl Stadium. For over 50 years, Pasadena's Rose Bowl Flea Market has been a destination for one-of-a-kind finds and vintage treasures. In 2020 + 2021, with the shopping mecca pausing its in-person event, Rose Bowl Stadium is partnering with Free People to bring their iconic market online. The average piece of vintage apparel saves 3.7kg of c02 in comparison to brand new product. The Rose Bowl Stadium alone equates to over 650k+ L of water saved (10.8k showers!) and over 8.5k+ kg of C02 saved (equivalent to driving 19.6k miles in a car!).
FreePeople.com is currently offering over 900 sustainable vintage items, that can be found here: https://www.freepeople.com/rose-bowl-flea-market/
Through its continued partnership with the National Park Foundation, Free People will invest $100,000 in service corps programs that facilitate connections to parks, provide on-the-job training, and help to create more opportunities for diverse leaders to experience careers in the outdoors. Free People's support will help fund crews across the country that are committed to advancing equity in the park's community, such as the all-women crew, providing safe spaces for those who might not typically feel included or represented in the conservation field. National Park Foundation has also supported LGBTQ+, American Sign Language, Latino/a/x, and Native American service corps crews.
Additionally, throughout the year to celebrate Earth Day, customers can skip or re-use their Free People shopping bag in store and the brand will donate $0.10 from the transaction to the National Park Foundation.
All Care FP Initiatives can be found here: https://www.freepeople.com/care-fp/
About Free People:
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The brand offers a wide range of products from apparel, to accessories, intimates, and outerwear. FP Movement offers performance-ready activewear, beyond-the-gym staples, and a hand-picked assortment of nourishing supplements and elixirs to support your practice from the inside out. We believe in the power of community, in supporting and lifting each other up and always #movingtogether. Free People is distributed globally via direct channels including the Free People Global site, the Free People UK site, and the Free People China site as well as specialty boutiques, top department stores, and the brand's free standing retail locations in the U.S. and Canada.
About Rose Bowl:
The Rose Bowl Stadium is the proud home of the Tournament of Roses' Rose Bowl Game, UCLA Bruins football, AmericaFest Fourth of July Celebration, concerts including Kenny Chesney, Coldplay, Taylor Swift and U2, international and Premier League soccer matches and the World's Largest Flea Market.
A National Historic Landmark built in 1922 and known around the world, the Rose Bowl Stadium has earned its world-class reputation by hosting five NFL Super Bowl games, the 1984 Olympic Soccer matches, the 1994 Men's World Cup, the 1999 Women's World Cup, four BCS National College Football Championship Games and the College Football Playoff Semi-Final game.
About the National Park Foundation
The National Park Foundation works to protect wildlife and park lands, preserve history and culture, educate and engage youth, and connect people everywhere to the wonder of parks. We do it in collaboration with the National Park Service, the park partner community, and with the generous support of donors, without whom our work would not be possible. Learn more at http://www.nationalparks.org.
Media Contact
Katerina Patouhas, Free People, +1 215-454-3871, [email protected]
SOURCE Free People
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