Free People to Partner with the Rose Bowl Flea Market

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The lifestyle brand will be offering vintage vendors an online platform to sell their items.

For 50+ years, the iconic, Pasadena-born Rose Bowl Flea Market has been a destination for unearthing one-of-a-kind treasures. This August, Free People is collaborating with the vintage haven and bringing the flea market to you, online.

Starting Monday August 16th, customers will be able to shop one of a kind vintage pieces no matter where they are in the world exclusively at So, while you can’t visit the Rose Bowl Flea Market in person, the extensive vintage assortment is now offered easily on the brand’s website. The assortment will offer everything from dresses, denim, tops, accessories, and tees. Eighteen different vendors will be featured in the assortment including Foundation Vintage, Ritual Vintage, Well Worn Art, Nomad Vintage and more.

Free People is excited to add this initiative to their Care FP program. As the brand continues to make a more focused effort to include eco-conscious materials in products, it felt only natural to begin to offer the customer an easy way to shop gently used and one of a kind merchandise for those looking for a more sustainable option.

The partnership will last for six months and the assortment will be updated regularly. You can view the most up to date styles here:

In addition to the online assortment, Free People will be interviewing key players in the vintage industry on the best vintage items they have ever found. The interviews will feature Helena Young from Studio Myke, Katie McDonnell from Nomad Vintage, Keith Stearns from Vintage Warrior and more. You can explore the editorial here:

About Free People:

Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The brand offers a wide range of products from apparel, to accessories, intimates, and outerwear. FP Movement offers performance-ready activewear, beyond-the-gym staples, and a hand-picked assortment of nourishing supplements and elixirs to support your practice from the inside out. We believe in the power of community, in supporting and lifting each other up and always #movingtogether. Free People is distributed globally via direct channels including the Free People Global site, the Free People UK site, and the Free People China site as well as specialty boutiques, top department stores, and the brand’s free standing retail locations in the U.S. and Canada.

About the Rose Bowl Stadium:

The Rose Bowl Stadium is the proud home of the Tournament of Roses’ Rose Bowl Game, UCLA Bruins football, AmericaFest Fourth of July Celebration, concerts including Kenny Chesney, Coldplay, Taylor Swift and U2, international and Premier League soccer matches and the World’s Largest Flea Market.

A National Historic Landmark built in 1922 and known around the world, the Rose Bowl Stadium has earned its world-class reputation by hosting five NFL Super Bowl games, the 1984 Olympic Soccer matches, the 1994 Men’s World Cup, the 1999 Women’s World Cup, four BCS National College Football Championship Games and the College Football Playoff Semi-Final game.

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Katerina Patouhas
Free People
+1 215-454-3871
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