SILICON VALLEY, Calif., Jan. 30, 2020 /PRNewswire-PRWeb/ -- The United States Centers for Disease Control and Prevention (CDC) has awarded Fresh Tri™, a fast-growth neuroscience-based digital health company, a multi-year contract to leverage its mindset- and habit-formation technology to improve the success of the National Diabetes Prevention Program Lifestyle Change Program (LCP).
In collaboration with CDC and certain LCP partner sites, Fresh Tri will adapt its weight-loss-focused mobile app, also called Fresh Tri, and apply its neuroscience-based methodology to create a companion app for DPP LCP participants, particularly focused on better engaging underserved populations. The app will guide participants in turning the food and fitness behaviors promoted by the LCP curriculum into sustainable habits. The new version of Fresh Tri will also help LCP lifestyle coaches monitor and support LCP participants daily to further improve outcomes.
CDC selected the Fresh Tri app for adaptation based on the mobile app's demonstrated ability to help users form healthy habits. Fresh Tri does this by training users in the Iterative Mindset™ — a practice-and-modify approach to habit change.
The scientific definition of a habit is a repeated behavior that requires no thought. In contrast, conventional goal-setting and tracking requires immense thought and can backfire by triggering the habenula, a brain area that perceives failure and then suppresses one's motivation to try again. As a result, people quit trying.
Fresh Tri's research on thousands of underserved people found that adopting the Iterative Mindset enabled them to persist in their efforts and maintain motivation while they found and adjusted the right new habits to fit their lives.
Using this approach in a recent study conducted with Walmart associates, Fresh Tri demonstrated statistically-significant (p < 0.001) weight loss, habit formation, and improvements in mindset, persistence, and resilience. Fresh Tri is customizable for other healthcare organizations to target patient behavior change, as well as for employers seeking to improve various types of health habits for their employees.
"This collaboration with CDC's Lifestyle Change Program has the potential to scale and impact millions of underserved people affected by prediabetes," said Kyra Bobinet, MD, MPH, CEO and Founder of Fresh Tri. "We are honored by this opportunity to spread this more natural, science-based approach to sustainable behavior change and to replace the outdated model of using goals and tracking that backfires for so many people."
To request a demo, please contact Jonathan Har-Even at [email protected].
Fresh Tri is a behavior-change technology company with offerings focusing on mindset, practice and iteration that invite users to test-drive healthy habits, removing the guesswork and feelings of failure that can often accompany lifestyle changes. Fresh Tri uses a simple, positive approach based on the brain science of habit formation. In a recent study, use of the Fresh Tri app, in combination with mindset training, led to statistically significant weight loss and habit formation, as well as improvements in positive psychology metrics highly associated with overall health and well-being. Find out more about Fresh Tri: freshtri.com, Instagram, Facebook
SOURCE Fresh Tri