Fresh Coat Expands Commercial Painting Division, Bolsters Recession-Resistant Business Model

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Nationally Recognized Painting and Home Services Company Creates Dedicated Team and Training Program

“Fresh Coat added resources to the home office team to help facilitate the growth and development of this line of business and make it easier for our franchisees to see success in this space," said Greg Platz, Vice President of National Accounts, Commercial Division.

Fresh Coat, a nationally recognized painting and home services company, reveals the successful expansion of its commercial painting division with the addition of a dedicated support team to drive sales and provide critical training to franchise owners.

Fresh Coat’s commercial painting division provides a significant and stable recession-resistant revenue stream for Fresh Coat franchisees who also offer in-demand residential painting services, pressure washing, wallpaper removal, drywall repair and other business and homecare essentials.

To support existing and future franchisees, Fresh Coat established a comprehensive commercial training program that provides owners with the tools to be successful in the robust commercial painting market.

“Historically, commercial painting projects are much harder to find and secure,” said Greg Platz, Vice President of National Accounts, Commercial Division. “Fresh Coat added resources to the home office team to help facilitate the growth and development of this line of business and make it easier for our franchisees to see success in this space.”

Once Fresh Coat franchise owners complete the training program, they are given added support, oversight, and an operations system that maximizes revenue at no additional cost. This includes:

  • Commercial lead generation and quoting support provided by the home office team
  • Assistance with vetting contractors
  • Project management support

“We also pre-negotiated rates with facility management companies in the markets we serve, taking the bidding process out of it, which provides the franchisees with profitable work,” adds Platz. “This is the kind of support you would never get if you were a small independent painting company.”

With only a few short months into the strategic expansion of its commercial painting division, Fresh Coat is already experiencing proof of concept. In the first quarter of 2021, about 25 percent of the brand’s painting projects shifted to commercial work. In the same time period, Fresh Coat received more than $10 million in commercial leads.

“There are so many opportunities for commercial painting projects. But not all of them will be profitable if you don’t have the experience,” says Platz. “Thanks to this dedicated team, we give Fresh Coat franchise owners an advantage and a path to scale their businesses the right way, with the right tools and the right training.”

Fresh Coat, which is part of the Strategic Franchising family, now has more than 175 locations across the United States and has plans to expand by 50 new territories in 2021.

For more information on Fresh Coat, please visit

For more information on Strategic Franchising, please visit

About Fresh Coat

Founded in 2004, Fresh Coat is a nationally recognized painting and home services company. In more than 170 cities from coast to coast, Fresh Coat team members provide top-rated residential and commercial painting and home services for home and business owners.

Since 2015, Fresh Coat has been included in Bond’s Top 100 and named to Entrepreneur magazine’s Franchise 500 list. Fresh Coat is also part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran.

About Strategic Franchising

Strategic Franchising Systems is a group of privately held franchise organizations that offer low-cost, home-based and proven franchise models to individuals seeking entrepreneurial opportunities. All of the Strategic Franchising brands provide highly effective marketing, training support and technology systems that provide franchise owners with high potential for significant income and profits.

Strategic Franchising Systems includes Caring Transitions, Fresh Coat, The Growth Coach, Pet Wants and TruBlue Total House Care. Our brands are recognized internationally and nationally by Entrepreneur magazine, Franchise Times and other publications as the #1 Franchise in their respective industry. Combined, these systems currently have over 600 locations nationally and internationally.

Strategic Franchising Systems was founded by Gary Green, who is known for being one of today’s most successful founders in franchising. “We’re passionate about franchising because it helps motivated, hard-working people achieve business ownership without the headaches, stress and risk of starting their own businesses from scratch,” Green said.

For more information, please contact Chelsea Penzone, Vice President of Brand Management, at 513.334.1436 or email

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Mandy Cline
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