Fresh Coat Sets Records in 2020 and is Poised to Take Advantage of Home Improvement Trends in 2021

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Nationally Recognized Painting and Home Services Company Proves Essential During the Pandemic.

The year definitely showed us how valuable our services are to home and business owners.

Fresh Coat Painters, a nationally recognized painting and home services company, is celebrating a breakthrough year and looking forward to exciting new growth in 2021. Despite the COVID-19 pandemic, Fresh Coat added 36 locations in 2020. The company also enjoyed four straight months of record-breaking revenue.

Fresh Coat quickly responded to the increased demands for healthy homes and workspaces during the pandemic, adding disinfect and protect services. These services provide an additional revenue stream for our franchise owners, while serving the community.

The year solidified the painting industry’s spot as an essential business, showing why Fresh Coat is a sound investment that can weather economic downturns and other unpredictable events.

“When the pandemic started, we had a lot of questions about how the marketplace would react,” said Tara Riley, President of Fresh Coat Painters. “The year definitely showed us how valuable our services are to home and business owners.”

Home improvement is booming as the pandemic’s lockdowns and stay-at-home orders caused more people than ever to pay attention to the appearance of homes and office spaces. On top of that, the painting industry, which is growing at a rate of more than five percent per year, is expected to improve even more as the economy regains strength, and construction projects across the country resume.

“We think 2021 could be a huge year for us because so many people are looking for a new start and something to smile about,” Riley said. “There are few things that can renew space quicker than a fresh coat of paint. We are excited to provide services people need right now.”

Fresh Coat, which is part of the Strategic Franchising family, offers residential and commercial painting services as well as pressure washing, wallpaper removal, drywall repair and other business and homecare essentials. The new disinfect and protect services include the only 30-day active and durable deterrent against viruses, bacteria, and mold.

Fresh Coat owners have access to experts like “The Wall Doctor,” Brian Santos, who is Fresh Coat’s Director of Education and helps keep the team informed on the latest trends and techniques.

Fresh Coat now has 174 locations across the United States and has plans to expand to 50 new territories in 2021.

For more information on Fresh Coat, please visit

For more information on Strategic Franchising, please visit

About Fresh Coat

Founded in 2004, Fresh Coat is a nationally recognized painting and home services company. In more than 170 cities from coast to coast, Fresh Coat team members provide top-rated residential and commercial painting and home services for home and business owners.

Since 2015, Fresh Coat has been included in Bond’s Top 100 and named to Entrepreneur magazine’s Franchise 500 list. Fresh Coat is also part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran.

About Strategic Franchising

Strategic Franchising Systems is a group of privately held franchise organizations that offer low-cost, home-based and proven franchise models to individuals seeking entrepreneurial opportunities. All of the Strategic Franchising brands provide highly effective marketing, training support and technology systems that provide franchise owners with high potential for significant income and profits.

Our companies include Caring Transitions, Fresh Coat, The Growth Coach, Pet Wants and TruBlue Total House Care. Our brands are recognized internationally and nationally by Entrepreneur magazine, Franchise Times, and other publications as the #1 Franchise in their respective industry. Combined, these systems currently have over 600 locations nationally and internationally.

Strategic Franchising Systems was founded by Gary Green, who is known for being one of today’s most successful founders in franchising. “We’re passionate about franchising because it helps motivated, hard-working people achieve business ownership without the headaches, stress and risk of starting their own businesses from scratch,” Green said.

For more information, please contact Chelsea Penzone, Vice President of Brand Management, at 513.334.1436 or email

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