Fresh Consulting Releases New Design World on UX Design Journey

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Fresh Consulting Launches the new Design World on, an Educational and Immersive Journey on UX Design, with Tips on How to Defeat the “Beast of Conflicting Opinions” Along the Way

On October 15, following last month’s website launch of and release of its first world, Research, Fresh Consulting released the second world in the four-part series, the Design World.

Fresh created the character B.O.C.O. (“The Beast of Conflicting Opinions”) to represent the setbacks caused when stakeholders, designers, developers, and teams disagree about a project’s solution, stalling progress.

The new Design World uses cutting-edge animation and interactivity to illustrate how creativity thrives within constraints, how a holistic approach helps products succeed, and how user-centered designs and visual concepts backed in research help facilitate collaboration and overcome conflicting opinions between team members and stakeholders.

Created with original illustrations by Fresh designers and strategists, is an educational and immersive journey on UX design.The site uses the latest web technologies to take users through a fantasy world featuring unique characters, including the B.O.C.O. snake monster, and even a “Temple of Unresolved Challenges.” At the end of the Design World journey, users have an opportunity to take a short quiz to see if they can defeat the 2nd B.O.C.O. and enter to win prizes. The third Defeat B.O.C.O. World, Testing, will be released on November 15th.

Led by former Deloitte Strategy Consultant and Fresh Founder and CEO Jeff Dance, Fresh has developed a scientific and aesthetic UX design process to consistently produce products that move the needle for products and experiences.

As digital thought leaders for over 10 years, Fresh has previously published over 20 white papers, 50 UX principles, and architected processes for user research, design, and testing. Under their own Fresh Labs, the company develops websites and tools – such as, applications including, and proprietary hardware – to push the limits of what’s possible. This prepares the team to build what’s next for some of the largest and most innovative companies worldwide.

About Fresh Consulting
Fresh is an integrated consulting team of designers, developers, and engineers that build fresh experiences people love. From creative brands and intuitive apps to digital hardware and robotics, Fresh works from strategy to execution to create what's next. Powered by their design-led process, innovation technology, and multi-talented teams, Fresh delivers end-to-end experiences and products to help companies grow.

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Anna McCallon
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Defeat BOCO Design World