Fresh Tri selected as digital platform for Consumer Goods Forum’s “One for Good” Initiative

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Innovative behavior-change technology drives healthy habit formation without goal-setting, tracking, or weigh-ins.

Fresh Tri

Fresh Tri, a behavior change technology company working with employers and individuals across the United States to transform health through mindset training and habit change, has been selected to be a digital platform for Consumer Good Forum’s “One for Good” Initiative.

One for Good, a Consumer Goods Forum program that began in Hagerstown, Maryland, in 2017, supports community members in adopting healthier diets and lifestyles. Partnering with Healthy Washington County, members of Consumer Goods Forum — retailers and manufacturers — have rolled out One for Good in retail outlets and communities across Hagerstown.

In addition to supporting this initiative with its neuroscience-based habit-formation app, Fresh Tri will work with One for Good stakeholders to support the recently announced Go for Bold Million Pound Challenge, or Bold Goal, by Healthy Washington County. Part of the decade-long goal is for more than 40 percent of employees and Washington County residents to attain a BMI of less than 25 by fiscal year 2023. Healthy Washington County, a local health care-improvement coalition formed in March 2015, will assist the county in reaching its community-wide goals.

Launched in September 2018JL, the Fresh Tri app empowers people to create healthier lifestyles through mindset training and sustainable habit formation. Drawing on insights from the fields of neuroscience and behavior science, Fresh Tri guides users in creating healthier lifestyles without conventional goal-setting, calorie counting, or activity-tracking, all of which can backfire and lead to guilt, shame, relapse, and giving up.

Instead, Fresh Tri trains users to build an Iterative Mindset™, a personalizable, test-and-learn method revealed through the company’s research and co-design with Walmart associates. Using this approach, users select science-validated habit practices, iterate on behaviors to fit their lives, and train in Iterative Mindset skills.

About Fresh Tri
Fresh Tri is a behavior change technology company with offerings focusing on mindset, practice and iteration that invite users to test-drive healthy habits, removing the guesswork and feelings of failure that can often accompany lifestyle changes. Fresh Tri allows users to iterate their way to success. There is no "fail" — only practice and iteration. Fresh Tri uses a simple, positive approach based on the brain science of habit formation. Find out more about Fresh Tri: freshtri.com, Instagram, Facebook

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Jonathan Har-Evan

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