MARION, Ill., Aug. 28, 2019 /PRNewswire-PRWeb/ -- Fruitbelt Sparkling Tonic, an Elohi Strategic Advisors client, is pleased to welcome Carol Mueller to its team. Mueller will serve as the new Vice President of Sales and Marketing for the Midwestern company.
"One sip of Fruitbelt Sparkling Tonic and I knew I wanted to join the team," says Mueller. "I am passionate about food that nurtures the body and the environment, and Fruitbelt's focus on flavor and farmers makes this the perfect fit. I am honored to begin working with the Fruitbelt family and know the larger market will fall in love with this product the same way I have."
Prior to joining Fruitbelt, Mueller spent her career at a variety of industry-changing foodservice brands. With more than 25 years of experience in the food and sales fields, Mueller says she is excited to use her wealth of knowledge to grow the Fruitbelt Brand by introducing it to chefs and mixologists across the country.
Founded in 2012, Fruitbelt was inspired by the orchards of southwestern Michigan. Michele Gazzolo and Beth Denton—two friends with experience in fruit-growing, bee-keeping, branding and social activism—set out to invent a drink made with ingredients from their own backyard, leading to the creation of the brand's signature tonic. Beyond formulating fruit and plant-based tonics, Fruitbelt aims to partner with midwestern fruit farmers and celebrate indigenous crops by restoring 'forgotten fruits' to the Midwest. Not only can these fruits be appreciated for their unique taste and functionality, reviving 'lost' fruit varieties can enhance biodiversity and restore nitrogen to soil depleted by decades of industrial farming.
"We knew Carol was the perfect person for the role,'" explains CEO and founder Gazzolo. "We are proud of what we have achieved thus far and are confident Carol's expertise will help exponentially to spread our message and product across the country."
Fruitbelt is available in two flavors—Crisp Apple and Bright Cherry—and features 60 calories with no added sugar. Its iconic tart-sweet taste makes it a refreshing beverage or mixer with an aromatic twist. Sampler and flavor-specific four-packs are available online for purchase.
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About Elohi Strategic Advisors
Elohi Strategic Advisors is a national, woman-owned advisory firm. Based in Marion, Illinois, Elohi employs a team of experts across the country to assist natural and sustainable foodservice brands in distribution and growth. A percentage of all Elohi operating income is donated to organizations that support Indigenous People and establish nutritious programs for children and seniors. The team at Elohi believes that the only way to change the world is to change the way the world eats. Visit elohi.us to learn more.
About Fruitbelt
Fruitbelt P.B.C. is a public benefit company based in Sawyer, Michigan, committed to promote orchard ecology through the formulation and marketing of fruit and plant-based tonics. Visit fruitbelt.com to learn more.
SOURCE Fruitbelt Sparkling Tonic
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