FSC Franchising Co. Scores Triple Play: Restaurant Group Posts Strong Sales and Continued Store Growth Across its Three Brands

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The Tampa company behind The Brass Tap, Beef ‘O’ Brady’s and just-launched fast-casual concept The Hatchery defy the 2020 odds with brisk numbers and continued franchise expansion.

Despite the challenges that 2020 has levied on restaurants, FSC Franchising Co. continues to see strong sales and system growth across its three brands. The Brass Tap, Beef ‘O’ Brady’s and The Hatchery, a new made-from-scratch chicken concept, have posted impressive growth, even among dining restrictions and shut downs.

Beef ‘O’ Brady's, with over 140 units, posted positive sales results for the month of October, citing strong same-store growth over the previous month, and opened a new corporate prototype in Bloomingdale, FL.

Brass Tap opened five new units and signed deals for six more — a remarkable feat during a pandemic, indicating the overall strength of the brand for customers and investors alike. The brand also opened a newly designed and refreshed location in November, featuring a contemporary design and menu offerings.

Additionally, FSC found time to create another hit concept: The Hatchery, which now shares a space with the new Brass Tap location in Midtown Tampa. Originally intended to open this summer, pandemic shutdowns halted construction. Rather than pause plans, the group pivoted and first launched the concept as a ghost kitchen for delivery and pickup orders, allowing the brand to gain crucial customer feedback and test in a live environment. The made-from-scratch chicken concept quickly went from sidekick to superstar, thanks to an all-star lineup of 100% natural and hormone-free chicken dishes, including signature sandwiches, tenders, smoked wings, salads and a variety of dipping sauces.

In August, The Hatchery opened the doors to its 2,400-square-foot counter service space with 72 seats and an optional contactless digital kiosk where customers can place orders, positioning it for strong off-premise growth in 2021.

The continued expansion is all more surprising set against the backdrop of 2020. According to the National Restaurant Association, more than 100,000 restaurants have closed this year. But by responding quickly and addressing customers’ needs, FSC has been able to thrive and grow at a time when others are struggling.

“Despite the pandemic, we believe we’ve achieved this sales success by meeting our customers’ changing dining preferences,” said Chris Elliot, CEO of FSC. “We’ve achieved this in different ways, whether it’s by improving our menu with more upscale offerings or quickly pivoting our kitchen operations and allowing customers to order in the way they feel most comfortable.”

Additionally, Beef ‘O’ Brady’s, which recently celebrated its 35-year-anniversary, continues to add momentum to the 143-unit strong family.

Even before the coronavirus pandemic, FSC was addressing the growing importance of third-party delivery. As the pandemic continues to throw curve balls at the restaurant industry, FSC is focused on retaining customers and differentiating themselves by implementing new off-premise dining initiatives. Beginning this month, FSC will begin test off-premise dining as its own business in corporate Beef ‘O’ Brady locations. There will be new marketing efforts including a fresh logo, tagline and promotional campaigns. The company is honing its off-premise menu to target travel-friendly items that customers crave, as well as elevating to-go orders with new uncoated cardboard packaging to ensure it always arrives hot, fresh and delicious. FSC is also investing in a new app provider to create a fast-and-easy digital ordering experience for our customers.

The cumulative effect of the growth during 2020’s economic and operational headwinds positions all three brands for even faster growth in 2021.

“If we’re achieving this kind of growth in 2020, imagine what will happen when the shackles imposed by COVID-19 restrictions are removed,” said Jamie Cecil, Vice President of Franchise Development for FSC. “We’re ending 2020 in the strongest position possible to make 2021 a year of unprecedented success.”

FSC Franchise Co. is the industry-leading franchisor behind Beef ‘O’ Brady’s, The Brass Tap and The Hatchery, with over 200 locations across the United States. Beef ‘O’ Brady’s, with 143 locations in 21 states, is a family sports pub concept that provides the perfect atmosphere for friends and families to watch the game and grab a bite. The Brass Tap, a craft beer bar and entertainment venue with 44 current locations in 16 states, is known for extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. The Hatchery, FSC’s newest concept, is a fast-casual concept offering a delicious new take on chicken from scratch that is 100% natural and hormone-free.


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Julie Green
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