Burrell Behavioral Health, a community mental health clinic serving more than 40,000 clients in Missouri, tapped full-service digital agency Mostly Serious to lead its new brand identity design and website.
SPRINGFIELD, Mo. (PRWEB) December 12, 2018
Mostly Serious, a full-service digital agency specializing in responsive web design and interactive marketing, recently launched a new website for Burrell Behavioral Health, a regional behavioral health care organization that serves more than 40,000 clients in Missouri. The new site showcases Burrell’s more uplifting, approachable brand look and its commitment to clients’ accessibility to getting the care they need.
A Web Presence That Promotes Quality Care and Quick Access
Mostly Serious’s responsive web design for the Burrell site is a dramatic shift from its previous site’s look and feel in terms of navigation, interactive elements, and color palette. Users can now use strategically placed menus and visual cues to quickly navigate Burrell’s diverse set of services and programs as well as segment their informational search by age group or individual versus group offerings. Other key fixtures of the new site include callouts to Burrell’s 24-hour crisis line, locations listings, downloadable resources, and straightforward entry points for new clients seeking care.
“When it came to Burrell’s new site design, we were challenged to create something that would reinforce Burrell’s incredible commitment to providing faster, easier access to behavioral health services for the community,” said Mostly Serious Director of Design Jessica Spencer. “We’re honored to have played such an important role in making that access easier for thousands of individuals.”
A Refreshed Brand Identity
Burrell Behavioral Health’s new website showcases Burrell’s refreshed brand identity design, which Mostly Serious also worked with the organization to create. A departure from Burrell’s previous “Burrell Forward” tagline and logo, the new identity portrays Burrell’s dedication to openness, approachability, and fostering conversations around mental health. It’s also a nod to Burrell’s new tagline, “Time to chat,” and supports the company’s transition to a future-oriented, highly accessible entity for clients from all walks of life.
“Mostly Serious helped us develop a brand identity that reflects our goal of leading conversations about behavioral health and treating access like a concept, not a location,” said Burrell Behavioral Health Director of Communications Matt Lemmon. “It supports our vision for the future as a positive presence in our community in which individuals can benefit from services that enhance their livelihood and overall health.”
About Burrell Behavioral Health
Burrell Behavioral Health is a growing community mental health clinic that connects with more than 40,000 clients across 17 counties in Missouri. Its provider base of more than 150 clinicians offers a full continuum of care through its integrated network. Burrell Behavioral Health creates individualized care plans for its clients and its staff collaborates with families, schools, healthcare systems, and other networks to provide individualized care for each situation.
For more information about Burrell Behavioral Health, visit http://www.burrellcenter.com or contact Director of Communications Matt Lemmon at matthew.lemmon(at)burrellcenter(dot)com.
About Mostly Serious
Founded in 2010, Springfield, Mo.-based digital agency Mostly Serious offers the latest in responsive web design, interactive marketing, and custom e-commerce development. Mostly Serious crafts award-winning websites for HOLLOWAY AMERICA, CoxHealth, and other well-known entities in the southwest Mo. region. For more information about Mostly Serious, visit mostlyserious.io or contact Jarad Johnson at jarad(at)mostlyserious(dot)io.