FullStory Brings Digital Experience Expertise to the Qualtrics Partner Network

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Digital experience software company FullStory joins the growing Qualtrics partner ecosystem to operationalize and optimize customer experience management for enterprise companies.

“With Qualtrics and FullStory, customer feedback becomes the fuel for the kind of product improvements that increase revenue while making users happy and successful.”

Digital experience software company FullStory has announced a partnership with leading customer experience company Qualtrics. FullStory brings its innovative digital experience technology to the Qualtrics Partner Network (QPN) to enhance companies’ capabilities to listen, understand, and take action on experience data at every meaningful customer touchpoint.

“FullStory’s mission is to make digital products and apps better for everyone,” says Co-Founder and Chief Product Officer Bruce Johnson. “Our partnership with Qualtrics will make it easy for companies to seamlessly combine qualitative customer feedback with robust, digital experience data. With Qualtrics and FullStory, customer feedback becomes the fuel for the kind of product improvements that increase revenue while making users happy and successful.”

Together, FullStory and Qualtrics enable companies to gain a singular, holistic view of the customer experience. FullStory's powerful technology stores and organizes the digital behaviors of customers, providing everything from quantitative behavior-based analytics to context around an individual user’s experience via session replay. This rich digital experience data complements the Qualtrics platform to provide a system of action for organizations.

Mutual customers of FullStory and Qualtrics can see where one of their customers is experiencing an issue, why that issue likely occurred, how the customer feels about it, how many others might be facing the same issue, and potential actions they can take to resolve the issue. Companies can now reconcile what their customers are saying with what they are doing.

Recently Qualtrics announced a significant expansion of its Qualtrics Developer Platform. Leveraging this platform, FullStory and Qualtrics are building integrations and workflows that will advance customer experience programs for enterprise companies. This collaboration will ultimately make companies much more effective in determining and prioritizing issues and opportunities according to bottom-line impact.

"Qualtrics is creating the most open and robust ecosystem in experience management, and our
partners are critical to helping organizations drive transformation with XM,” said Qualtrics Global Director of Business Development R.J. Filipski. “We are excited that FullStory has joined the QPN to give organizations deeper capabilities to operationalize and optimize their customer experience."

About FullStory
Founded in 2014, FullStory's digital experience software provides thousands of companies globally with clear, actionable, revenue-increasing insights about their customer experience. FullStory securely stores and organizes digital experience information, making that information easy to understand and act on. Product and software development teams use FullStory to operationalize the digital customer experience, breaking down information silos and turning painful customer struggle into immediate opportunities to improve their most critical metrics and KPIs. For more information about FullStory, visit fullstory.com.

About Qualtrics
Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product, and brand. Over 11,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)—the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit qualtrics.com.

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Justin Owings
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