FundThrough Engages 919 Marketing to Fuel U.S. Expansion
ATLANTA (PRWEB) January 16, 2019 -- FundThrough, North America’s fastest growing automated, tech enabled invoice factoring company and a power player in the fintech SMB (small and midsized businesses) working capital space, has engaged 919 Marketing, a leading national franchise marketing agency offering content marketing and public relations services to all companies (franchise or non-franchise), to generate consistent brand awareness and accelerate expansion in the U.S. markets.
FundThrough, headquartered in Toronto, is North America’s leader in online invoicing and online “factoring”– a cutting edge concept that is disrupting the outdated factoring industry. The company offers a modernized form of factoring that helps vendors and contractors maintain their cash flow regardless of slow-paying customers. It’s a service of growing importance to companies of all sizes that cope with delayed customer payments despite the booming economy in the United States and Canada.
FundThrough’s CEO and Co-Founder, Steven Uster, hired 919 Marketing to spread the word about FundThrough’s transformative online invoice factoring solutions.
“Business owners rely on timely payments to make payroll, buy inventory, and re-invest in their business,” says Uster. “Our simple online platform allows businesses to transform future funds into liquid capital to fuel business growth. We’re eager to help more American business owners do just that in 2019 and beyond. We believe 919 Marketing, with more than two decades of success extending the reach, visibility, and influence of countless B2B brands, is the perfect partner to spark the next phase of growth for FundThrough in the United States.”
Uster, along with fellow co-founders Deepak Ramachandran and Graham McBride, came together to start FundThrough in 2014 to help SMBs across various industries answer their biggest dilemma: ensuring sufficient cash flow.
SMB’s, as a segment, produce the biggest portion of the Gross Domestic Product and employ the most workers of any business type, and they’re the main innovation drivers throughout North America. Yet, today’s traditional invoice-payment structure makes it far too easy for B2B customers to take advantage of small and midsized businesses.
A large corporation can afford to pay slowly – but SMBs can’t survive without cash. About one-third of defunct SMBs fail from a lack of cash on hand, even though many are profitable at some point in their lifespan.
“We realized that the situation is surmountable,” Uster explained. “And with the support of our incredible community of investors, backers, and clients, FundThrough is transforming the way SMBs manage cash flow.”
FundThrough customers get immediate access to their receivables within a day, giving them control over their cash flow and working capital to keep their companies growing regardless of customer payment practices.
Using this business model to appeal to small and midsized companies, FundThrough’s own projections are so strong that, as the Wall Street Journal reported, the company received an additional $34 million in funding from investors in June 2018. FundThrough is applying those proceeds toward its aggressive growth plan and strategy to become North America’s preferred SMB lender and online factoring partner, in a fast growing financing category.
919 Marketing will partner with FundThrough to create a robust branding program that will position Uster as a thought leader in the industry with high-profile editorial content, including a regular contributor role with the Forbes Finance Council. Beyond that, 919 Marketing will provide a blend of content marketing and public relations services that will help FundThrough reach, influence and convert new customers throughout the United States.
919 Marketing’s Founder and CEO David Chapman said his team is excited to get started.
“As an entrepreneur, it’s easy to see why FundThrough is such a gamechanger,” says Chapman. “Access to capital is paramount to the success of companies of all sizes and across all market segments. To that end, Steven and FundThrough have enabled hundreds of companies across North America to hire employees and acquire the equipment and services needed to expand their businesses when they need it. We are excited to tell the FundThrough brand story to the North American business community.”
For more information about FundThrough, please visit http://www.fundthrough.com.
For more information about 919 Marketing, please visit https://www.919marketing.com.
About FundThrough
FundThrough offers businesses flexible, on-demand working capital using their outstanding invoices to overcome cash flow gaps and accelerate their growth. The invoice factoring platform empowers small, new, and growing businesses in the U.S. and Canada to have their invoices paid when they want in as little as 24 hours. For more information, visit http://www.fundthrough.com.
About 919 Marketing
Formed in 1996 and headquartered just outside of North Carolina’s Research Triangle Park and the capital city of Raleigh, 919 is a national franchise marketing agency with a proven track record of helping companies increase revenue, create a competitive advantage and improve marketing results. We provide high-powered strategic planning, public relations, social media, digital marketing, business development support and full creative capabilities — each utilizing proven processes refined over hundreds of client engagements.
Our award-winning staff of marketing strategists, TV and print reporters, and social media trailblazers are seasoned experts, providing you with the content marketing firepower you need to excite, motivate and engage your customers and prospects. 919 clients include startups, emerging growth companies and Fortune 500 corporations — from high-tech to health care, hair care and elderly care. 919 Marketing is a proven, go-to source for national companies of all sizes that want to grow their businesses.
For more information, please contact David Chapman, CEO at 919-557-7890 or email dchapman(at)919marketing.com.
Graham Chapman, FundThrough, https://www.fundthrough.com/, +1 (919) 459-8157, [email protected]
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