Michael Lanotte, Executive Director of NYSFDA says, "Our funeral directors are advisors, counselors and planners who comfort families during a very difficult time. We are proud of what they do and this campaign shines a well-deserved spotlight on them."
ALBANY, N.Y. (PRWEB) November 06, 2018
The New York State Funeral Directors Association, Inc. (NYSFDA), is excited to present their multi-faceted public awareness campaign, "Good at Goodbyes."
The campaign's message is that a NYSFDA member funeral director will help consumers by making things easier during a difficult time, taking care of the details and creating a celebration of life that's as unique as the person being remembered. It also reinforces that preplanning with a funeral director can instill the comfort and confidence that comes with being prepared.
The campaign covers print, social and digital media including Hulu, Pandora, Facebook and Google.
Consumers are directed to the campaigns microsite, http://www.FuneralsMatter.com where users will find information about getting their affairs in order; planning a funeral; coping with grief; helping a loved one plan ahead; or access helpful articles.
"I believe we've created a campaign that is personal, informative and told in a compelling way," says Michael Lanotte, Executive Director of NYSFDA. "Our funeral directors are advisors, counselors and planners who comfort families during a very difficult time. We are proud of what they do and this campaign shines a well-deserved spotlight on them."
For more information or to access additional resources, visit http://www.FuneralsMatter.com.
Founded in 1889, NYSFDA's mission is to promote the highest standards of funeral service to the public and to enhance the environment in which its members operate. More than 900 member firms who operate across the state belong to the New York State Funeral Directors Association. In addition to maintaining a website at http://www.nysfda.org, NYSFDA also publishes brochures and information which educate and inform consumers about end-of-life issues.