Furia Rubel to Stay Virtual to Promote Diversity Among Its Marketing and PR Talent and to Grow Internationally

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Leading communications agency reaffirms its decision to be a virtual business – what began with COVID-19 has moved to a commitment to diversity and international growth

Furia Rubel Communications, Inc. has announced that the marketing and public relations agency with a niche in legal marketing will stay virtual to promote diversity among its marketing and PR talent. The agency also commits to its international growth, serving clients in English-speaking countries.

Since the global coronavirus pandemic began in January 2020, the Furia Rubel team has taken a proactive approach to ensure the safety of its employees, clients and colleagues. Prior to Gov. Wolf’s order, the agency directed all employees to work from home. Since then, Furia Rubel has reevaluated the health concerns surrounding coronavirus, as well as the agency’s lack of racial diversity.

“While working remotely began with the COVID-19 global pandemic, our agency is even more committed to diversity and continued growth,” said founder and CEO, Gina Rubel. “We are fully virtual which will help us to attract a more diverse team and to serve a more internationally-diverse clientele. With the primary office located in a rural community that has little to no access to public transportation, transitioning to a remote workforce allows us to recruit individuals from across the country and expand our applicant pool.”

Furia Rubel is committed to the fight against systemic racism. The agency created a Diversity, Inclusion, Equity & Anti-Racism Resource Center in 2020. The agency also reaffirmed its pledge to purposefully discuss and deepen the team’s knowledge, understanding, and commitment to equity, diversity, inclusion, and anti-racism. Rubel said, “We strive every day to do better and to be better at our equity, diversity, inclusion, and anti-racism efforts as we foster an authentic sense of belonging for all.”

The marketing and public relations team has researched and compiled various anti-racism resources including:

•    Anti-racism Resources to Become a Better Ally
•    Moving Beyond Slactivism to Create Lasting Anti-racism Change
•    Recap: A Discussion Regarding Diversity, Equity, Inclusion, and Anti-Racism in Public Relations
•    Racist Language and Origins Resource Guide
•    On Record PR Podcast: Diversity, Equity & Inclusion Category

The agency also has grown its client base to serve businesses in more than 25 U.S. states and two countries including the British Virgin Islands. Since growing virtually, prospective clients have come from Australia, Israel, Sweden, Singapore, South Africa and the United Kingdom. In past years, the agency has worked with clients and initiatives in Canada, China, Italy and the Philippines.

About Furia Rubel Marketing and Public Relations: Furia Rubel Marketing and Public Relations is an integrated and strategic corporate communications and crisis management agency serving clients internationally. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis management, business development, content marketing, and social media services to a wide array of professional service clients. Furia Rubel represents law firms and legaltech organizations, financial, banking and accounting companies, governments and municipalities, and behavioral health and elder care organizations. For more information, visit http://www.furiarubel.com.

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Devon Grosso
Furia Rubel
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