Furniture Company BoConcept Unveils New Personalized Spring Product Line

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The international furniture franchise is offering new work-from-home solutions, sofa sleepers and a range of other luxurious and multi-functional products, all with a personal touch.

Iconic Danish furniture franchise BoConcept has unveiled its new spring product line, and after a year that changed how people live — and work — in their homes, the brand’s new offerings are designed to maximize form, function and personal style in every room.

All of the new products in BoConcept’s spring lineup have been designed in accordance with a single theme: “Any style, as long as it’s your own.” Offering a variety of customization options for every product, BoConcept is encouraging customers to create a look and feel all their own while still benefiting from BoConcept’s unparalleled craft and dedication to finely tuned function-forward furniture.

Among the products included in the BoConcepts spring lineup are:

●    The Taylor Sleeper Sofa and Storage Pouf.
●    An updated Chiva Coffee Table, with new options for legs, surface and finish.
●    The Eden Pouf, available in small and large.
●    New customizable options for BoConcept’s most popular sofa, the Indivi Round Chaise, having celebrated its 20th year in 2020.
●    The Augusta Dining Table.

“Over the past year, the role our homes have played in our lives has changed dramatically, so we designed our new product line to complement the many different ways people are now using their homes,” said Steen Knigge, BoConcept’s Director of U.S. marketing. “We’ve placed an emphasis on multi-functionality, creating furniture options that allow people to make the most out of each of the rooms in their homes. Our sleeper sofas, for instance, offer a way to create luxurious guest bedrooms that can also function as home offices and living areas.”

BoConcept was originally founded in Denmark in 1952 and began franchising in Paris in 1993. Today, BoConcept boasts a franchise footprint of more than 300 locations in 65 countries. The brand is continuing to expand the business and aims to reach 600 stores globally.

The full lineup of customizable, multi-functional furniture will be available starting March 1, 2021 at all BoConcept locations around the world.

BoConcept is dedicated to building successful stores through entrepreneurial franchisees. The functional furniture brand is actively targeting sophisticated retail communities in major cities, including Austin, Chicago, Houston, Phoenix and Scottsdale, Arizona.

To learn more about franchising with BoConcept, visit

About BoConcept
Since opening its first franchise in Paris in 1993, BoConcept has become a global leader in the design of bold, stylish furniture, boasting nearly 300 locations in 65 countries around the world. Founded in Denmark in 1952, BoConcept differentiates itself by offering premium quality, modern designs that elevate interior spaces to achieve their full potential. The company remains focused on creating functional furniture for the urban consumer through partnerships with the world’s leading interior designers. Backed by a proven global concept and strong franchise support system, BoConcept’s 15 U.S. locations include a flagship store, which opened in December 2017 on New York City’s famed Madison Avenue. For more information please visit To inquire about franchise opportunities, please visit

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Lauren Turner
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