New AI Tool Predicts the News Making Potential of Brand Fusions.
AUSTIN, Texas , Feb. 6, 2025 /PRNewswire-PRWeb/ -- Super Bowl LIX ad placements cost $7 million per 30 seconds, and some have been sold for as much as $8 million with pre-game coverage ads selling for between $2 million and $4.5 million. The stakes are high but for decades, advertisers have been making a naked gamble that their ads, many of which involve the appearance of influencers, will drive sales or create enough audience-to-brand engagement to justify the bet. Today AI is changing the game. FuseLightsm, an intelligent app powered by data science and AI, predicts the news making potential of proposed co-marketing partnerships, or "brand fusions," and dramatically improves an advertiser's ability to predict the success of imagined brand fusions.
"FuseLight's algorithm gathers evidence from a dozen sources and uses an enormous amount of historical data on the success of past fusions to predict how successful any hypothetical fusion will be," says Michael Griebe, chief data officer for FuseLight. "For people in branding, marketing, social media and entertainment, FuseLight provides the data-backed evidence and ideas marketers need to present, evaluate and pitch magic-making brand fusions."
FuseLight's Super Bowl Sunday Predictions
Which Super Bowl Sunday fusion will create the biggest brand buzz? The FuseLight team used YouTube's 2025 Ads of Super Bowl LIX list to find fusions and run predictions on 22 brands featuring 35 celebrities. The analysis was completed in less than two hours versus manual processes that can take weeks to research. The predicted winner is: Uber Eats: We Listen & We Don't Judge with Charli XCX and Martha Stewart and a 542% fusion lift score*. See the complete list of fusions FuseLight evaluated here.
*Fusion Lift Score is the extra earned media attention a brand can expect to get above its normal rate.
"Congratulations to Uber Eats," said Griebe. "Charli XCX is huge and on the rise, and Martha Stewart is an American staple. For those reasons, FuseLight scored this fusion as its favorite. Boom claps to Uber Eats, Martha Stewart and Charli XCX!"
Why FuseLight Matters to Marketers
U.S.-based social media creators' earnings are fast approaching the $15 billion mark. In 2025, influencer marketing spend is projected to increase to $9.29 billion according to research firm Emarketer. The growth in influencer marketing is driven by the fact that it consistently shows a high return on investment. Influencer Marketing Hub's 2023 report states that for every $1 spent on influencer marketing, businesses report earning an average of $5.20 in value.
Brands understand that what others say about them, especially social media influencers who authentically use and believe in products, generates more interest and more engagement. "It's not just about being seen with the biggest stars anymore," said Vishesh Kadakia, FuseLight's head of AI development. "It's about getting into people's filter bubbles." Finding the best possible influencer-to-brand match has become, however, a nearly impossible task. Estimates are that more than 10 million people can be considered influencers in the social media space. Marketers need tools that can shorten the research cycle, support decision-making and understand risks.
FuseLight Features
Beta testers using the FuseLight platform appreciate that it is smart from the start and irresistibly fun to use. It gives marketers and brands a playground for measuring the media potential for brand collaborations or "brand fusions."
- Idea Generation: Users can discover powerful matchups and predict the news making potential of any imagined fusion.
- Evaluation: Data-backed evidence provides users a dependable way to compare the predicted value of a fusion and assess a fusion's alignment to a brand's goals.
- Pitch Deck Creation: Users can select ideas and with the click of a button, produce a fully editable pitch deck in minutes.
About FuseLight
FuseLightsm is an intelligent app that predicts the media potential of proposed co-marketing brand fusions. Beta testing open enrollment is underway now. Learn more at FuseLight.com.
Media Contact:
Jeff Hahn, representing FuseLight
512-626-4971
Media Contact
Jeff Hahn, FuseLight, 1 512-626-4971, [email protected], FuseLight.com
SOURCE FuseLight
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