'Eco-Optimism' showcases seven trends for retailers to pay attention to in the coming year
PHILADELPHIA, Sept. 22, 2023 /PRNewswire-PRWeb/ -- Garden Media Group announces its twenty-third annual Garden Trends Report, Eco-Optimism, available now for download.
In its 2024 report, Garden Media presents seven upcoming trends positioned to influence consumer actions in the coming year. The overarching theme connecting these trends, Eco-Optimism, underscores the green industry's potential to alleviate eco-anxiety among the 1.2 billion young people striving to contribute positively to the climate. By illustrating the benefits of planting natives, minimizing traditional lawns, and growing food, the industry is poised to be a positive beacon and foster loyal enthusiasts.
"Social media platforms make it easier for younger generations to learn how to make a difference in their own community," said Katie Dubow, president of Garden Media. "We need to foster those young minds and help them to find their place in the green industry."
The 2024 Garden Trends Report offers a new navigation system centered around seven distinct personas: Digital, Bold, Enchanting, Eclectic, Elevated, Hopeful, and Punchy. Users select the persona that resonates with them, guiding them directly to the corresponding trend. At any point, individuals can navigate back to the start or explore other trends effortlessly.
"We wanted to create a dynamic experience with this report, where individuals can engage with the trends that align with their personal style," said Dubow. "By offering seven personas, we're empowering readers to navigate directly to the trends that resonate with them, making the report a personalized journey of inspiration and discovery."
Garden Media has published its highly anticipated Garden Trends Report annually since 2001. Garden trends have helped countless businesses stay ahead of changing consumer preferences. By understanding current trends, businesses in the green industry can cater to their customers' evolving needs and desires, leading to increased sales and customer satisfaction. Keeping up with the trends can assist in long-term planning and help drive inspiration and education.
The 2024 Garden Trends Report is available for free download. Read Garden Media's GROW! blog for trend updates and industry news.
Garden Media Group ignites buzz for clients, offers innovative public relations campaigns, and secures top media placements and partnerships. The boutique PR and marketing firm is known as the best in the home and garden, horticulture, outdoor living, and lawn and landscape industries. The annual Garden Trends Report is among the most published trade and consumer news garden studies.Visit http://www.gardenmediagroup.com for more information.
Media Contact
Katie Dubow, Garden Media Group, 6104443040, [email protected], www.gardenmediagroup.com
SOURCE Garden Media Group
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