Gather Federal Credit Union to Offer CU RateReset Products

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Hawaii Credit Union Partners with Award Winning Digital Solutions Company

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"KNOCK KNOCK will further enhance our credit union mission to improve the economic conditions of our members by providing them with a seamless digital experience.” Justin Ganaden, EVP, Gather Federal Credit Union.

CU RateReset, the provider of Financial Product Reset, Acquisition and Retention Software, today announced that Gather Federal Credit Union has agreed to license its KNOCK KNOCK platform. The agreement with CU RateReset provides Gather Federal Credit Union with cost effective, simple, easy and attractive digital solutions to retain existing loans, as well as recapture and generate new loans.

CU RateReset’s three primary product programs on the KNOCK KNOCK Platform:

Reset – for Auto, Mortgage, Credit Cards, CDs, and Personal Loans:

  • CURateReset enables a member to reset existing financial products they have with a credit union without the cost and hassle of refinancing.
  • Credit union selects members for program inclusion based on their internal requirements and CURateReset automates the member outreach, reset, and the closing documentation.
  • For the credit union, CURateReset automates loan and CD retention so member Advocates can focus on expanding exisiting and developing new member relationships.

LoanGEN – for Loan Acquisition and Recapture:

  • Recapture member mortgages, auto loans, personal loans and credit cards at other financial institutions as well as showcase products to attract new members.
  • Members can design their custom auto payment and move their existing loans over to their credit union.

Digital Pre-Approval - for Credit Card, Auto Recapture, Home Equity Loans and new CD’s

  • Credit union selects members to receive offer, submits data to CURateReset, a Personal URL (“P”URL) or MEO (Member Exclusive Offer) code is created, and placed into an email, traditional mail, social media or text message.
  • Members can select the options offered, execute the required documents, and authorize the balance transfer to their new account.
  • Digital account opening process
  • Pre-screen for one that is “always on”

“We are very excited that Gather Federal Credit Union, one of the largest credit unions in the state of Hawaii, is the first Hawaii credit union to join our family of credit unions.” said Keith Kelly, CEO CU RateReset. “With the KNOCK KNOCK platform they will be able to give their members a digital experience that no one has yet experienced in the state of Hawaii.”

“We are very excited about bringing new and simpler solutions for our members that better enable them to do business with us, “ said Justin Ganaden, Executive Vice President, Gather Federal Credit Union. “KNOCK KNOCK will further enhance our credit union mission to improve the economic conditions of our members by providing them with a seamless digital experience.”

About Gather FCU:
Gather Federal Credit Union, the largest credit union in the state of Hawaii, has been serving members since 1954. As a member-owned financial cooperative, federally-chartered, NCUA insured, Gather Federal Credit Union’s goal is to improve the economic condition of its members and to offer its services to all residents who are eligible to join the other credit unions on the island. Gather Federal Credit Union provides financial products and services to more than 35,000 members in Kauai and Niihau and has assets of over $508 million and combined membership savings exceeding $452 million. Learn more at

About CU RateReset:
CURateReset is a CUSO that offers award winning products that allow the member to be in control of what have historically been routine administrative tasks that are time consuming for both front line and support staff. Both Reset Auto and Reset Mortgage, products successfully tested and adopted in the market, allow a member to reset the term of an existing auto loan, personal loan or mortgage based on credit union criteria. The software promotes loan retention at a very low cost, and provides a member with a favorable view of the member advocacy of the credit union. The Digital Pre-Approval Solutions make it simple and fast for a credit union to acquire or recapture member automobile loans, mortgage loans, personal loans and credit cards. For more information on CURateReset visit

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Keith Kelly
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