WALT Labs and Google Cloud hosted a packed GenAI Masterclass in Austin, showcasing how businesses are using real-world AI tools like Gemini and Vertex AI to drive growth, speed, and efficiency.
AUSTIN, Texas, July 4, 2025 /PRNewswire-PRWeb/ -- WALT Labs and Google Cloud hosted a standing-room-only GenAI Masterclass at Google's Austin office, drawing a full house of business leaders, technologists, and innovators. The event offered a hands-on look at how Generative AI is being used in production, not as hype, but as a driver of real-world results across marketing, operations, and product teams.
Live Demo: Agentic Systems in Action
Morgan Atkins, Data & AI Practice Lead at WALT Labs, opened with a live demo of the Agentic Development Kit (ADK), building a fully functional webpage in under 10 minutes from a single prompt. "These tools aren't here to replace teams, they're here to multiply them," Atkins explained.
Customer Keynote: Site Impact's AI Journey
Jennifer Gressman, CEO of Site Impact, shared how AI transformed her business from early struggles to scale.
"I used to shove unpaid bills under my bed," she said. "Now we move millions of personalized marketing messages a day, powered by GenAI." She emphasized that AI isn't replacing people; it's unlocking their full creative potential.
AI in Fitness and Human Performance
Eddie Russ, former NFL player and Director of Training at PR Fitness, explained how his team uses AI to enhance coaching through a method called Triple T: Test, Track, Transform. "With AI, we eliminate guesswork in performance. We're not just coaching, we're optimizing," Russ said.
Executive Panel: Scaling AI with Context and Accountability
The event concluded with insights from:
- Yrvine Thulesma, Customer Engineer, Google Cloud
- Stewart Smith, CPTO, WALT Labs
- Nathan Barrett, Director of Professional Services, WALT Labs
- Morgan Atkins, Data & AI Practice Lead, WALT Labs
The panel discussed embedding GenAI into core business systems and emphasized context, accountability, and speed as critical success factors. Panelists shared real-world examples of moving from pilot projects to production-ready AI, highlighting how clear objectives and cross-functional collaboration are key to sustainable AI adoption. They also addressed common pitfalls like over-automation or lack of alignment with business outcomes, and how to avoid them.
Next Steps: Google-Funded AI Workshops Available
To support teams looking to accelerate their AI journey, WALT Labs is offering fully funded GenAI workshops for qualified teams to help:
- Identify and validate AI use cases
- Build agent-powered prototypes
- Move from exploration to execution
Book a GenAI Workshop: https://www.waltlabs.io/genai-workshop
About WALT Labs
WALT Labs is a Google Cloud Premier Partner specializing in generative AI, cloud modernization, and data transformation. With offices in the U.S. and U.K., WALT Labs provides white-glove service to help companies simplify complexity and deploy AI systems that deliver measurable outcomes.
WALT is also the creator of Carbon, an AI engine that provides cost, usage, and performance visibility across cloud and GenAI environments.
Media Contact
Matthew, WALT Labs, 1 2812450107, [email protected], waltlabs.io
SOURCE WALT Labs
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