Genius Central's Sales Genius Goes to the Cloud in 2020

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Genius Central’s development team works to redesign Sales Genius, broker and sales rep order management software in 2020.

"Sales Genius users save 20 minutes per order on average, and simple updates to the workflow of creating orders and building reports will increase those time savings even further."

Genius Central is announcing the redesign of Sales Genius, their web-based order management software tool built specifically for reps in the natural product industry. Sales Genius was designed to help brokers and manufacturer sales teams easily create orders, search and source products, gain visibility into promotions, and submit orders electronically to suppliers or distributors. It automates and streamlines turnover and direct order writing, data management, brand reporting, and helps companies capture and report on pre-orders. Sales Genius stands apart from its competitors with a platform powered by product data feeds from all major distributors and direct manufacturers across the industry.

This redesign was motivated in part by Genius Central’s move to the cloud. Erin Husser, Product Owner at Genius Central, stated that this redesign will also add needed efficiencies to Sales Genius. “The platform is mobile-friendly, easier to use, and will include new features and improvements to user workflows. Sales Genius users save 20 minutes per order on average, and simple updates to the workflow of creating orders and building reports will increase those time savings even further.” Administrators utilizing Sales Genius to manage data and reports, while supporting sales reps, can save 50% of their time.

Chuck Cassidy, VP Natural–West at Impact Group, a nationwide natural product broker whose team has used Sales Genius for over 10 years, says his team is looking forward to the release. “Impact is now a national broker and we want to look professional across all of our markets. With Sales Genius, we can break down our reports to our national clients in a way that allows us to be accountable for our work while looking very professional.” He continues, “I think that Genius Central has done a really good job of listening to what the reps have to say. They’re adaptable and flexible. And we really appreciate that as we bring Sales Genius to the broader scale across the country.”

The software redesign will begin by rebuilding the core features, those utilized most often by current users. New features and add-on modules will then be available in subsequent product releases. These are set to include electronic sales sheets and EDLP forms for retail and distributors. Customers and non-customers have requested these additional features and modules to help them save time and streamline processes.

Genius Central is launching Sales Genius this summer for brokers and manufacturers with inside or outside sales teams. The Genius Central team will migrate its current customer base to the redesigned Sales Genius platform this fall.

About Genius Central
Founded in 1999, Genius Central is a leading provider of enterprise retail and supplier order management, automation, and promotional software platforms. The company’s mission is to provide effective, high-quality, and affordable supply chain technology and services to buyers and sellers. Genius Central serves a large network of independent and natural retailers, supports the largest natural product database in the industry, and processes close to $2 billion in ordering transactions annually. Contact us for more information at

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Angie Jula
since: 01/2013
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