GeniusVets Announces Partnership With The Veterinary Cooperative (TVC)

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Two Industry Leaders Team Up to Support Independent Practices

GeniusVets not only helps the independent hospital compete in a consolidating market, but they also help them excel and outperform their competitors

As the veterinary marketplace becomes more consolidated, with corporations and chains becoming more extensive and more powerful, independent practices have realized it is vital to implement effective marketing strategies and band together to support each other’s best interests. As part of their mission to help independent practices thrive, GeniusVets, the highest-performing marketing company in the veterinary industry, has launched a strategic partnership with The Veterinary Cooperative, the nation’s largest veterinary group purchasing organization (GPO) with over 4,000 member practices.

As a member-owned cooperative, TVC is structured to remain independent for the long term, which was a key feature that drove GeniusVets’ interest in the partnership.

“Having met the leadership team at TVC, the GeniusVets founders have been consistently impressed with the passion they have for supporting independent veterinary practice owners,” said Harley Orion, GeniusVets CEO. “We appreciate the way TVC helps independent practices pool their resources and purchasing power to benefit one another. We can see that the needs of their members always come first. We're excited about this partnership and look forward to working closely with the TVC team to roll out great solutions to help their member practices continue to grow.”

“I’m very excited to welcome GeniusVets to the TVC family,” said TVC President Ginni Hamele. “GeniusVets adds significant value to our broad lineup of business solutions at The Veterinary Cooperative.”

TVC shareholders sought a marketing platform that could not only deliver best in class website design and marketing engagement with local “pet parents,” but also tailor marketing education programs to individual hospital needs.

“GeniusVets not only helps the independent hospital compete in a consolidating market, but they also help them excel and outperform their competitors,” Hamele continued. “We believe GeniusVets is the perfect solution to meet these challenges, and with their independent veterinarian focused mission, we also believe they are a perfect fit for the TVC family.”

About GeniusVets
GeniusVets is the premier platform that connects pet parents with quality veterinarians and proven pet care advice from DVMs. The mission of GeniusVets is to create better pet health by educating and uniting pet owners and veterinarians. For more information about GeniusVets, visit

About The Veterinary Cooperative (TVC)
TVC was founded by four veterinarians from around the US to level the playing field in pricing, marketing and business techniques between independent practices and the growing corporate hospitals, big box stores, pharmacies and online providers that are encroaching on the independent animal hospital's ability to be profitable. Comprising over 4,000 independent hospitals, TVC’s mission is to be a positive, cooperative community of veterinarians and suppliers, who share a vision to provide the best animal care through independent veterinary practices, mutually benefiting all who do business with the Cooperative. For more information about TVC, visit

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Carlin Guidi
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The Veterinary Cooperative partners with GeniusVets