Genpro Selects Winmore for Revenue Operations

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Winmore, The World’s First Bid and Tender Management Software for Logistics Industry, Will Help Genpro Increase Visibility and Strengthen Cross-Departmental Collaboration

Winmore, the market-leader in cloud-based bid and tender management software for the logistics industry, announced today that Genpro, a leading logistics service provider, selected its cloud-based software to streamline, accelerate and optimize the organization’s revenue operations.

Genpro, headquartered in Rutherford, NJ, provides transportation services throughout North America and manages a diverse mix of perishable and non-perishable freight across a variety of modes.

Winmore provides commercial leaders at Genpro -- and other leading freight brokers and forwarders -- with transparency across its sales operations. This has previously been a time-consuming process for many organizations and largely administered manually using spreadsheets and email. As the logistics industry is undergoing a massive transformation, the need for efficiency becomes paramount to winning and maintaining shippers’ business.

By using Winmore’s cloud-based software, Genpro can tap into out-of-the-box workflows which incorporate the logistics industry’s best practices and provide end-to-end process visibility with clear insight into the status of opportunities and bids. Winmore’s detailed historical analysis and secure collaboration services such as Conversations will enable Genpro to better qualify which opportunities to pursue and which to decline. This allows Genpro to observe opportunities and RFP responses that may be either at risk of missing their deadlines or stalled and requiring immediate action.

“Based on their expertise and exclusive focus on the logistics industry, we chose to work with Winmore to win more of the right opportunities,” said Caitlin Meaden, Director of Marketing, Genpro. “Winmore increases the visibility of our various department’s activities with the option to review open tasks, action items, chat conversations and more. This type of collaboration wasn’t possible before which resulted in potential missed opportunity and slower response times.”

Additionally, Winmore provides increased accountability across Genpro as it enables team members to collaborate, exchange ideas, ask questions, set alerts, manage tasks and obtain approvals. Accessible anywhere, Winmore is available on any browser-based device including desktops, laptops, smartphones and tablets.

"Genpro is agile, fast and tech-savvy; the company represents the best of the new breed of freight brokers,” said John Golob, Chief Marketing Officer, Winmore. “When you combine the exceptional talent of Genpro's shipper and carrier-facing teams with the out-of-the-box functionality of Winmore’s cloud-based software, it is no surprise to see Genpro's swift growth and increased win rates. We are honored to win their business and look forward to a long and enduring partnership.”

Winmore is specifically designed to serve the needs of logistic service providers focusing on sharpening and streamlining big and tender processes. The company’s software runs on Amazon AWS, the world’s most trusted, secure, scalable cloud-based infrastructure. Winmore is a managed environment that offers immediate value for customers on day one, without requiring IT help.

About Winmore
Winmore is a cloud-based bid and tender management software application for the logistics industry. The company is helmed by Silicon Valley software veterans and logistics industry experts, with a combined experience spanning decades in bringing cutting edge, disruptive technologies to market. Winmore is laser focused on being the world leader in bid and tender management for logistics service providers including freight forwarders and brokers. Learn more at

About Genpro
Genpro, headquartered in Rutherford, NJ was founded in 1989 and provides transportation services throughout North America. The firm is supported by three regional operating centers and manages a diverse mix of perishable and non‐perishable freight across a variety of modes. Learn more at

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Mark Gamble
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