Georgetown's Beeck Center for Social Impact + Innovation Launches "Assets For Impact" Campaign To Highlight Innovative Business Responses To COVID-19

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The Beeck Center for Social Impact + Innovation at Georgetown University today announced the launch of the "Assets for Impact" campaign. The initiative crowdsources stories of businesses and organizations across the country that are deploying their unique assets—manpower, retail space, or capital—to meet urgent community needs in response to COVID-19.

Beeck Center wordmark logo

Beeck Center logo

"By offering real-world examples and practical advice, we are empowering businesses and organizations to align their resources with the needs of the community—not just during COVID-19, but as we recover as well."Nate Wong, Beeck Center Interim Executive Director

The Beeck Center for Social Impact + Innovation at Georgetown University today announced the launch of the "Assets for Impact" campaign (https://assets4impact.com). The initiative crowdsources stories of businesses and organizations across the country that are deploying their unique assets—manpower, retail space, or capital—to meet urgent community needs in response to COVID-19.

"This crisis has wreaked havoc on low-income communities, but it's also shown how businesses and organizations can step up and provide a lifeline," said Nate Wong, Beeck Center Interim Executive Director. "People want to support their communities, but aren't always sure how to start. By providing real-world examples and practical advice for how to have a positive impact, we are empowering everyone to align their resources with the needs of the community—not just during COVID-19, but as we recover as well."

The Assets for Impact campaign highlights stories like Hotel Revival in Baltimore, MD, which is repurposing nearly every resource it has to meet the urgent needs of its community during COVID-19. The hotel is providing free rooms for health workers and offering its kitchens to displaced chefs and entrepreneurs to help keep their operations running. It also built up the infrastructure to provide care packages, free lunches, and produce boxes to service workers and those in need, already distributing more than 1,000 of these with partners like Coastal Sunbelt Produce and Hungry Harvest.

"Business and community leaders have an obligation to help when our neighbors are in crisis," said Donte Johnson, who serves as the general manager of Hotel Revival and collaborated with the Beeck Center on the development of the Assets for Impact campaign. "We've endeavored to be a true neighbor to Baltimore, and I hope the powerful stories highlighted by this campaign can inspire others to think creatively about how they can serve and strengthen their own communities."

The Beeck Center is working with partners, including its network of influential investors and developers led by Fellow Jennifer Collins, to source and share additional stories to showcase through the campaign. They have also announced a set of tactical guidance for businesses and organizations seeking to deploy their unique assets to meet community needs, with future plans to roll out additional resources and tools.

The Assets for Impact campaign is part of the Beeck Center's broader mandate to work across sectors to scale positive impact, including during the COVID-19 response. Read more about the Beeck Center's latest work here.

About The Beeck Center:
The Beeck Center for Social Impact + Innovation works alongside experts and students to surface, accelerate, and scale promising interventions to fill market, policy, or structural gaps that may impede faster positive social change. Through Georgetown University, we are an experiential hub with two key mandates: operate as a training ground for students and lifelong learners, and be a catalyst for scalable, leading-edge ecosystem ideas.

Media Contact:
Stephanie Walstrom
swalstrom@hamiltonps.com
(202) 888-8127

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