"It seemed like a problem we could solve and why couldn’t we have a bag that blended function and style?”
DENVER (PRWEB) April 21, 2021
Georgie & Lou, the premiere accessory designer for Pickleball, the fastest growing sport in America, has unveiled their Spring 2021 bag collection today as well as a brand new website and online shop.
Pickleball is currently played in 37 countries, which is more than doubled from where it was 18 months ago according to the International Pickleball Federation. The rising sport is a mash-up of tennis, badminton and ping-pong. It can be played by singles or in pairs; indoors or outside. The aim, like many racquet sports, is to get the ball over the net and prevent your opponent from hitting it back. It primarily requires paddles and specialized hollow plastic balls with larger holes. Any equipment will fit perfectly into pockets in the new Georgie & Lou bags along with several personal items.
In addition to their function, the brand utilized fashionable, trending fabrics, including vegan leather, and the interior liner of each bag was chosen to match the outer fabrics. There are two straps – for the shoulder and a longer, adjustable strap – for added style and ease. Lastly, the solid metal hardware ensures durability; the bags’ signature carabiner system allows the carrier to hang their bag on a hook or fence, no matter the contents, and to avoid leaving it on an unsanitary ground.
Georgie & Lou’s previous line of vegan leather bags were in high demand amongst Pickleball players, and the Co-Founders look forward to expanding with this new collection. “When we became Pickleball players, we observed so many people coming to the courts with their equipment in reusable shopping bags or crammed into their regular purses,” commented CEO and Co-Founder Lori Manzer. “It seemed like a problem we could solve and why couldn’t we have a bag that blended function and style?” added COO and Co-Founder Mimi Kuchman.
PRESS KIT AND PHOTOS: bit.ly/GeorgieLou_EPK
ABOUT GEORGIE & LOU
In 2017, Lori Manzer saw opportunity emerging out of Pickleball, one of the fastest growing sports in the country. She went looking for an appropriate bag to gift her mother, an avid player, and she could not find one that functioned well and looked fashionable. Mimi Kuchman felt this as well – she and her husband had just become interested in pickleball, and she knew practical-but-fashionable accessories in the space were non-existent. The two had previously become acquainted through mutual friends and quickly recognized they would be perfect business partners for a new venture. Georgie & Lou was born the following year.
Georgie & Lou is a proud member of the Female Founder Collective.
For more, please visit georgieandlou.com.