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Get Ready for Back-to-School Season with Kyowa Hakko's Cognizin® Citicoline


News provided by

Kyowa Hakko USA

Aug 02, 2022, 08:00 ET

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For your to-do list that never seems to end, sustain focus with Cognizin® Citicoline, the science-backed solution that supports mental focus, attention, and overall cognitive health.

NEW YORK, Aug. 2, 2022 /PRNewswire-PRWeb/ -- With, Back-to-School season right around the corner, leading international health ingredient manufacturer Kyowa Hakko makers of Cognizin® Citicoline an innovative, pure, high-quality form of citicoline that is clinically studied to support brain health, mental energy, focus, and attention* is running informational TV "Newsbreaks", starting August 1st, in key markets including NYC, Los Angeles, Chicago, Boston, and Dallas. Three of over 200 products containing Cognizin® are featured: Centrum's Focus & Clarity, Solaray's SharpMind Focus, and Nature's Bounty Active Mind.

"Supporting our customers with consumer educational and informational initiatives is a key component of our continuing marketing efforts," commented Karen Todd, MBA, RD, Vice President Global Brand Marketing, Kyowa Hakko USA, Inc., adding, "we partner with our customers from product development though to consumer awareness, it's a win, win for everyone.

“When you are trying to juggle a million things at once, supporting your focus, mental energy and attention can make a big difference.”

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While hearing about "Back-to-School" may prompt delightful images of a fresh pack of crayons or an array of colorful folders, for many parents and teachers, it also brings a long list of tasks that have firm deadlines during August and September. Aside from collecting school supplies, parents have to coordinate updated paperwork, take the kids for a long-delayed haircut and get a replacement wardrobe for all the clothes that no longer fit. Not to mention the tedious task of labeling everything.

Jamie Hess, Wellness Mentor, and mom, speaks from firsthand experience saying that, "When you are trying to juggle a million things at once, supporting your focus, mental energy and attention can make a big difference."

Danielle Citrolo, Pharm.D., Registered Pharmacist, Director of Scientific and Regulatory Affairs, Kyowa Hakko U.S.A., Inc. agrees that, "Focus and mental energy can play a big part in your productivity. Cognizin® Citicoline increases an important substance in the brain called phosphatidylcholine that supports healthy brain function."

This science-backed solution works through supplying your brain with the energy it needs. "Essentially," Danielle comments, "Cognizin® helps the neurons in your brain communicate better."

Staying on top of the extensive preparation that comes with sending your child back to school can be an exhausting challenge. Cognizin® can fuel mental processes so you can stay in the zone instead of zoning out.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

About Cognizin® Citicoline
Cognizin® Citicoline, manufactured by Kyowa Hakko Bio Co., Ltd., is a clinically studied and branded form of Citicoline, a natural substance made endogenously in the body and especially vital to brain health.* Citicoline is a potent brain-health nutrient. A proprietary form of citicoline, Cognizin® has been clinically studied to support mental energy, focus, attention, and memory. Cognizin® is manufactured through a fermentation process to yield high quality and high purity. Cognizin® is also highly stable, GRAS, pure and allergen-free. For more information on Cognizin®, visit Cognizin.com.

About Kyowa Hakko USA:
Kyowa Hakko USA is the North & South American office for Kyowa Hakko Bio Co. Ltd., an international health ingredients manufacturer and world leader in the development, manufacturing, and marketing of pharmaceuticals, nutraceuticals, and food products. For more information visit Kyowa-USA.com.

Media Contact

Maria Stanieich, Kyowa Hakko USA, 5514829968, [email protected]

SOURCE Kyowa Hakko USA

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