GI Alliance launches "Right Time. Right Test. Right Now." campaign urging adults 45+ to prioritize colorectal cancer screening during Colon Cancer Awareness Month.
National gastroenterology leader urges adults to begin colorectal cancer screening at age 45
SOUTHLAKE, Texas, Feb. 26, 2026 /PRNewswire-PRWeb/ -- In recognition of Colon Cancer Awareness Month this March, GI Alliance is calling on adults to prioritize colorectal cancer screening with its national awareness theme, Right Time. Right Test. Right Now.
Colorectal cancer is one of the most common cancers in the United States and one of the most preventable when detected early. The American Cancer Society recommends that adults at average risk begin regular colorectal cancer screening at age 45, reflecting increased incidence among younger adults.
"Colorectal cancer often develops without symptoms in its earliest stages, which makes screening essential," said Casey Chapman, MD, Chief Medical Officer of GI Alliance. "Our message this March is clear. The right test at the right time can prevent colorectal cancer or detect it early, when outcomes are most favorable."
According to the American Cancer Society, colorectal cancer remains a leading cause of cancer-related deaths in the United States, with more than 100,000 new cases of colon cancer diagnosed each year. Screening plays a critical role in reducing both cancer incidence and mortality by identifying and removing precancerous polyps before they progress.
Colonoscopy is considered the gold standard for colorectal cancer screening, as it enables physicians to detect cancer and remove precancerous lesions during the same procedure. Other screening options may also be appropriate based on individual risk factors, underscoring the importance of conversations between patients and their healthcare providers.
Throughout March, GI Alliance will support Colon Cancer Awareness Month through patient education initiatives and outreach efforts aimed at increasing screening awareness and participation.
For more information about colorectal cancer screening or to find a GI Alliance provider, visit www.gialliance.com.
Editor's Note (Sources for Journalists)
American Cancer Society
Colorectal Cancer Screening Guidelines
American Cancer Society
Colorectal Cancer Key Statistics
https://www.cancer.org/cancer/types/colon-rectal-cancer/about/key-statistics.html
About GI Alliance
GI Alliance is the nation's leading gastroenterology organization, driven by physician leadership and united by a commitment to advancing digestive health. Through partnership with The Specialty Alliance, GI Alliance strengthens clinical excellence with national-scale data, research capabilities, operational systems, and strategic capital, while preserving local autonomy and individual practice identity. Together, we are advancing GI outcomes, expanding access to specialty services, and shaping the future of digestive health across the country.
Media Contact:
Media Contact
Kelley Swann, GI Alliance, 1 4043136412, [email protected], gialliance.com
SOURCE GI Alliance
Share this article