PriceAdvantage, the fuel pricing software division of Skyline Products, partners with Gier Oil for their pricing strategy execution.
COLORADO SPRINGS, Colo. and SPRINGFIELD, Mo., April 1, 2026 /PRNewswire-PRWeb/ -- Gier Oil Company, operator of Eagle Stop convenience stores, has selected PriceAdvantage as its fuel pricing software platform. The decision enables Gier Oil to centralize and automate retail fuel pricing across its network of more than 50 Eagle Stop locations in Missouri, quickly respond to changes in the market and ensure that each location has the correct price according to company strategies.
PriceAdvantage's industry-exclusive and patented technology provides Gier Oil with a flexible platform for retail fuel price management at every level of their organization. Before PriceAdvantage, retail pricing at Eagle Stop stores was a fully manual process, leaving locations exposed when competitors with automated pricing solutions reacted more quickly to shifting market conditions.
Gier Oil is currently rolling out PriceAdvantage across different geographic areas with pilot sites that are already live. PriceAdvantage integrates with Gier Oil's point-of-sale systems to enable real-time price execution and confirmation, streamlining the fuel pricing processes and removing the burden of fuel price changes from store personnel. The phased rollout also includes upgrading the signage infrastructure to support fully automated price changes, enabling seamless communication between the PriceAdvantage platform and the point-of-sale system and price signs at each Eagle Stop store. With this platform in place, the Gier Oil team gains oversight into the retail price at each location, the ability to react swiftly to market forces and identify opportunities to refine both corporate-level and store-level pricing strategies.
"Before PriceAdvantage, we had a decentralized fuel pricing system, with each location heavily involved in its own pricing decisions. It was a real manual effort that took store personnel away from time spent with our customers," said Paul Ross, Director of Fuel Operations at Gier Oil Company. "The PriceAdvantage Support team has been outstanding during our rollout. It's been eye-opening to see the insights we can now leverage to improve retail pricing both at a corporate and store level using PriceAdvantage."
"PriceAdvantage will help Gier Oil quickly optimize fuel prices by aggregating critical data, including competitor prices, replacement costs, gallons and historical information. Then, with just one click, they can push those new prices directly to each store's POS, pumps and price signs, removing store-level delays and errors," said Chip Stadjuhar, President and CEO of Skyline Products. "Gier Oil is building the right foundation for long-term growth and we look forward to supporting their expansion across Missouri."
About PriceAdvantage
PriceAdvantage, a division of Skyline Products, creates Software to Fuel Your Pricing StrategyTM. The easy-to-use, highly configurable, patented solution allows fuel marketers to execute their unique fuel pricing strategy faster and more accurately by reducing manual processes and human errors. PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their unique business rules, then automatically post new prices to their POS systems, fuel pumps and price signs and then receive price change confirmation – all in just minutes. PriceAdvantage is singularly focused on fuel price management and execution software and is a division of a privately held U.S. company, Skyline Products, which produces software solutions and thousands of American-made electronic price and transportation signs annually. Learn more at priceadvantage.com.
About Skyline Products
Skyline Products helps convenience stores and fuel retailers differentiate themselves and increase automotive traffic through electronic LED and scroll price signs that are Designed to be Bold, Engineered to Last. Since 1970, Skyline has invested heavily in research and development to create the industry's most legible and reliable price signs. Fully designed and manufactured in Colorado Springs, CO, their industry-exclusive technologies provide superior display feedback, unmatched brightness control, exceptional full-bodied digits, advanced energy efficiency and military-grade durability. Additionally, Skyline provides customers with price-change confirmation and the most advanced sign diagnostics on the market. Learn more at skylineproducts.com.
About Gier Oil
Gier Oil Company is a wholesale fuel distributor and operator of Eagle Stop convenience stores. Gier Oil proudly distributes Conoco, Phillips 66, Sinclair and Cenex fuels. Through their convenience stores and relationships with other fueling locations, Gier Oil has become a leading supplier of quality fuels for the central and southwest Missouri areas. Every Eagle Stop store is part of a family-owned chain of convenience stores that is 100% committed to doing business the right way. This means providing quality products, fair prices, clean stores and superior customer service. This approach to business has allowed the company to grow to over 50 locations that provide nearly 800 jobs in communities in which we are fortunate enough to do business. Learn more at eaglestopstores.com.
Media Contact
Melissa Archibald, Skyline Products, 1 7198846019, [email protected], www.skylineproducts.com
SOURCE Skyline Products
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