GiftCard Partners Releases Findings from Exclusive Research Study with the Incentive Research Foundation

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Report details insights from a recent market survey on managers’ use of gift cards as employee rewards and how managers use gift cards to engage their employees effectively

This research provides an inside look at how other program managers organize and execute incentives in their programs. It supports and confirms what is trending in the market and details how gift cards can be used to change workplace behavior and reach your organization’s goals.

GiftCard Partners, Inc. is excited to announce the release of findings from a research report from the Incentive Research Foundation (IRF - http://theirf.org/). The research report provides insights from a recent market survey into how gift card incentives are used by managers to motivate and retain their workforce and how one can implement a new incentive program or fortify an existing one.

Megg Withinton, Managing Partner at Intellective Group and Chief Research Advisor for the IRF, states, “What we’ve heard frequently when we’ve talked to HR departments is that managers are the key fulcrum for these programs. It’s where the rubber meets the road and where these programs come to life.” The managers that were surveyed came from companies of all sizes, across all types of industries, that use gift cards as rewards in their employee programs. The research summarizes how incentives like gift cards counteract the challenges of engaging a diverse workforce using supporting research from market surveys. It also provides a framework for understanding what motivates employees, the challenges employers face, and practical advice for empowering everyone in an organization.

“This research provides an inside look at how other program managers organize and execute incentives in their programs. It supports and confirms what is trending in the market and details how gift cards can be used to change workplace behavior and reach your organization’s goals,” states Deb Merkin, CEO of GiftCard Partners.

A summary of the research report can be found here: https://www.giftcardpartners.com/fortifying-corporate-incentive-programs-research

Contact:
Deborah Merkin
CEO, GiftCard Partners, Inc.
rewards(at)giftcardpartners(dot)com
http://www.giftcardpartners.com

About GiftCard Partners

GiftCard Partners provides customized B2B and B2C marketing and sales services for merchants and retailers in the payments industry. Our outsourced team of experts provides strategic consulting, new channel development and personalized strategy and implementation to sell and market its clients’ gift cards into wider distribution channels, strengthening brand awareness and increasing top line revenue.

Working directly through strategic partnerships with leading national brands, the GiftCard Partners team helps companies select the best gift cards for their programs; from employee recognition, motivation and sales incentives, to corporate health and wellness, workplace safety, and customer loyalty rewards. http://www.giftcardpartners.com

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Deborah Merkin
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