GiftYa Announces Visa and Mastercard Integration with Innovative Gifting App and Website

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Gift recipients now able to link e-gifts to Visa and Mastercard for seamless redemption.

“GiftYa is simple – it literally requires nothing of us as a brand – no training, implementation, or cost – and it’s redeemed in store using the cards people already carry with them,” says Crafton Bryant IV, Director of Marketing for Metro Diner.

GiftYa, the new app and website reinventing the gift card industry now enables gift recipients to link their GiftYa e-gifts to their Visa® or Mastercard® for a seamless redemption for GiftYa partner merchant locations which now exceed 5,000. This initiative makes GiftYa the only company in the space offering a gift product using Visa and Mastercard linking technology with big implications for consumers and merchants alike.

Since its launch in December 2018, GiftYa has allowed gift givers to text thoughtful gifts to their friends and loved ones for any merchant in the country, regardless of size or location, from the convenience of their smartphones. "This new integration allows GiftYa recipients to link their GiftYa e-gift to their debit card within seconds,” explained Mark Romanelli, GiftYa Chief Product Officer, “and once they use their GiftYa e-gifts, they’re notified within seconds and then credited.”

For merchants, this opens a new revenue channel as it allows any merchant in the country, no matter how small or large, to offer a Visa and Mastercard compatible gift product with zero integration, time, or cost involved. This levels the playing field for millions of small and medium merchants regardless of whether they can afford a gift card offering. “GiftYa is simple – it literally requires nothing of us as a brand – no training, implementation, or cost – and it’s redeemed in store using the cards people already carry with them,” says Crafton Bryant IV, Director of Marketing for Metro Diner.

“It’s been a long time coming, but we’re very excited to change the game by giving consumers an easy and safe option to send personalized gifts to any friend or relative for any merchant anywhere in the country,” said GiftYa founder and CEO, Jason Wolfe. “Until now, consumers were limited to picking among 50 or 100 national chain merchants to send a gift,” he continued, “now they can send an e-gift to their friends’ favorite campus tattoo parlor or neighborhood bed and breakfast from their smartphones.”

GiftYa enables people to send and redeem e-gifts to any merchant in the country in a secure environment with no risk of loss or theft. The company recently announced the number of merchants endorsing and promoting the app has reached 5,000 and is growing daily.

ABOUT GIFTYA
GiftYa, a Wolfe, LLC company, is reinventing gift giving with a meaningful no loss, no waste eGift. GiftYa enables you to text a personalized gift for any national or local merchant in the U.S. within seconds. Visit http://www.giftya.com for more information.

ABOUT WOLFE, LLC
Founded in 1995, Wolfe, LLC is an innovative Pittsburgh-based investor and incubator. The holding company conceives, invests in, and grows innovative financial technology (fintech) and ecommerce businesses. Wolfe’s past and current company portfolio include GiftYa, GiftCards.com, OmniCard, Direct Response Technologies, JamboMedia, Sentral, PerfectGift.com, MyCoupons, and Gift Card Granny. The company holds a broad portfolio of patents in the gift card and card-linked offer arena. Find additional details at http://www.wolfe.com.

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Carlos Tribino
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